Twitter in hotel marketing

presented by:

DeniseMaik

Nina O.

TwitterTwitter

TwitterTwitterDefinition: Twitter is a public and

chargeless System, which can be seen as a blog.

That is microblogging, this means blogging in a tiny form.

first impression & technical backgrounds

The registration takes a lot of time•Avatar (photo), Name, Location, Web-

link, Biography, Background High timefactor Many information

Twitterwords

Timeline -> is a term that is used Twitter to see a collection of

tweets in the order in which they were tweeting to describe.

Follower -> is the discribtion of the „friends“ you have on Twitter

Tweet -> it is comparable with a post (message) , so you „post“ it on Twitter and your friends can see and read it.

Twittern -> A Tweed is short message of 140 letters, and if you answer on a follower you have a short conversation. You can interchange the most important information

Twitterwords II Retweet -> is the answer of a

tweet with 140 letters

@-Symbol -> you can link someone in your tweet (@NinaOsselmann). After that the person you´ve linked is connected to your message (tweet).

Direct Messages (DMs) -> there one can use more than 140 letters, but it is not in the timeline. Direct Messages is a private message to your friend.

Fill in your realname

Fill in your user name

That is yo

ur „twittername“

How to create a twitteraccount

Push the button and the world begin…

Reasons to use Twitter

Marketing tool•Your followers can read your new

information Hotels and Twitter:

•E.g. room renovation, all potential guest targed Advertising „be up to date“

DifferencesBetween Facebook & Twitter

Facebook• post• Private profils• Parties invitation

Twitter • Retweed• Less private

profils• No real

communication• No friends only

follower

Between Facebook & Twitter

Facebook = Communications network

Twitter = Information network

Twitterword for friend

List of the Top 100 Twitteruser (Hotels)

Here one can see, that many hotels uses Here one can see, that many hotels uses Twitter everytime and tweet serveral timeTwitter everytime and tweet serveral time

This is a tweet and one can see the fast communication on the basis of the posts

Advantages & Risks fast communication connection in

Realtime merchandise their

products Twitter on

mobilephone (be connected everywhere in the world)

image update in your company

your account can be hacked

danger to fall into oblivian