Twitter in crowdauthored storytelling
Post on 11-Aug-2014
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Ali Anani, PhD
Ali
Ana
ni, P
hD
in CrowdauthoredStorytelling
Storytelling isa growing phenomena in attracting and engaging the crowds
So, is Crowsfunding
An emerging trend isn’t only crodauthoring, but also that the authors buys what they wrote!
A living experiencetells the story
Mohammed Assaf is the Arab Idolsinger for2013
During the competition on of the jury panel claimed that we have to wait for 500 years for a singer matching Assaf would appear
Assaf massive popularity drew attention as he was selected to sing in the World Cup Congress 2014
The great occasion prompted Assaf and his team to launch a new idea:
Fans and followers have been sending in their ideas for lyrics on Twitter using the hashtag #Assaf360.
This is a form of crowdauthoring
Palestinian Singer Mohammed Assaf & Grammy-Winning Producer Rodney Jerkins create song for World Cup by crowd-sourcing content from fans online.
The event, hosted by Platinum records, was being live streamed to fans all over the world
The event, hosted by Platinum records, was being live streamed to fans all over the world
Within 24 hours the song was completed.The crowds followed the event alive as they felt they owned the song because of their contribution.
All proceeds from the song will go to the United Nations Relief and Works Agency (UNRWA) for Palestinian refugees
A Twitter hashtag created for the recording session, #ASSAF360, was used by fans to send rhymes and lyrical suggestions over the course of two weeks.
At the start of the campaign.Tweets centered around awareness and highlighting Assaf is the first Arab singer to sing in the World Cup Tournament
Most tweets were in Arabic language
The live screening quickly attracted engagement and tweets built up quickly
Tweets and Re-tweets in English language increased considerably
The sentiment were with increasing intensity
All positive emotions
Grouping and re-tweets reflected increasing involvement by the crowd
After the launch few negativeemotions appeared
Negative emotions centered around allying against uploading the song on youtube for fear people would not purchase the song from official websites and refugees would be deprived of the revenue of selling the song
Top Domains in Tweet in G5 (Group 5): anghami.com apple.com mbc.net goo.gl onmbc.net bit.ly youtube.com
Some liked the English part of the song more than the Arabic part
Some preferred Shakira’s song
The great lesson is that people will remain sweepingly positive towards a common cause.
Twitter serves as a great tool in writing visual stories by monitoring emotions before, during and after the event.
Post to Assaf singing in
the FIFA World Congress
Post to Assaf singing in
the FIFA World Congress
And keep it live To watch Assaf performing clickhttp://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_source=hootsuite&utm_medium=web&utm_term=isyounes&utm_content=&utm_campaign=smu#WorldCup
Most Tweeted WordsFeeling proud, mainly among Palestians, is significant
Most Tweeted WordsFeeling proud, mainly among Palestians, is significant
mohammad
singing
assaf
singing fifa
congress
ceremony
making
proud
palestinians
rt
The Social Network Structure turned very simple and re-tweets are of high percentage.
Polarization into two main groups is evident
Assaf apparently dissolved differencesas there seems no argument about his successful show
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