Twitter How To (Twitter Presentation Week 4)
Post on 23-Jun-2015
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Week #4: Twitter~ Tweet that Passion
with Shannon Bowen-Kelsickwww.sbkelsick.com
@sbkelsick
Twitter Statistics and Users
• Twitter's fastest growing demographic is 55 to 64 year-olds (1)
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Twitter Handle & Profile
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Composition of a Tweet
• 140 Chars• Hashtags• Links• Pictures• Replies• Mentions• Retweets
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140 Chars
• Tweets with less than 100 characters get 17 percent more engagement (1) *
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#hashtags
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• Tweets with hashtags get two times more engagement (1)
#hashtag examples
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• Used at events, example #smbyyc• Used around topics, example #yyccc• Used for topics of interest #design• Can be combined #yyc #design
Links
• Tweets that include links are 86 percent more likely to be retweeted (1)
• Bitly- Helps you track how many people click through on links
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Pictures
• Tweets with image links get 2 times the engagement rate of those without (1)
• Photo Tools/Apps– InstaCollage App– PixlrExpress+
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Replies
• When to reply– Thanking users for Retweeting– Answering questions– Building relationships– Getting noticed
• Using the “ . “ in replies
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Mentions
• To converse with someone, ensuring they see the Tweet
• Supporting others, sharing their work • Network building• Asking questions
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Retweets
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Examples of Good Tweets
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Examples of Bad Tweets
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When to Tweet
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• The most Twitter users are using the tool at noon and 6pm
• Tweeting for clickthroughs• For the 8am to 9am workday start• Between 1pm and 3pm• And directly after dinnertime (6 to 7pm) (for clickthroughs)
• Tweeting for Retweets:• Just before 6pm
Search Twitter
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• Gary Vaynerchuk on Twitter Search: http://www.inc.com/gary-vaynerchuk-allison-fass/inc-live-incredible-power-of-twitter-search.html
• Twitter Advanced Search: https://twitter.com/search-advanced
When You Make a Mistake
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Tools to Make Tweeting Easier
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Tweet On. with Shannon Bowen-Kelsick
www.sbkelsick.com@sbkelsick
references
• (1) - Article from http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html
• Twitter Users and Penetration in Canada http://www.itbusiness.ca/news/canada-becoming-one-of-worlds-top-twitter-strongholds-emarketer-finds/49190
• @TheThryll tweet: http://funnytweeter.com/• http://blog.bufferapp.com/the-4-most-accurate-ways-to-find-
your-best-time-to-tweet (Twitter graphs and charts)
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