Twitter: Fun and Games or Powerful Business Tool

Tom SnyderTrivera Interactive

Twitter! Fun and

GamesOr Powerful

Business Tool?

Sales Progress Network Kickoff Party

February 9, 2012

“Who cares what I had for breakfast?”

Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee

It’s all just fun and games until...

…it starts impacting your business!

Develop Relationships

Build Credibility

Seize Opportunity

Close the Sale

Serve your Customer

Strategic Twitter Tactics

Size Matters!!!Large/Big Brand Large Fan Base Reputation Corporate SM Diversity Larger Budget

Little/New Brand Small Fan Base Unfamiliarity Personal SM Focus Small Budget

Build Your Network

Law of Reciprocation

Search/Monitor

Use Lists

Influence Influencers

Engage

Reinforce Your Brand

Build Credibility

Be Helpful

Exhibit Authenticity

Confirm Value Proposition

Build Trust…

…THEN Develop New Business

Schedule Tweets

Manage Follows/Followers

Watch/Listen for Mentions/DMs

Look for Advice/RT Opportunities

Specific Brand Builders

Build Friendships

Have Fun

A Day in the Life…

Twitter! Fun and

GamesOr Powerful

Business Tool?

BOTH!!!

Resources Tweetdeck –

http://www.tweetdeck.com

Hootsuite – http://www.hootsuite.com

Twitter Search – http://search.twitter.com

Twitter Followers – From Zero to Herohttp://www.triveraguy.com