Transcript
Jason WangEECS 441 Winter 2016
History
March 2006
Twitter created
November 2013
Twitter IPOs, valued at $31 billion.
March 2012
Twitter reaches 140 million active users, 340 million tweets per day
January 2016
Today: 320 million active users, 500 million tweets per day
History Finances Users Outlook
Financial History
History Finances Users Outlook
Financial History
History Finances Users Outlook
Financial History
History Finances Users Outlook
Financial History
History Finances Users Outlook
Users - Dark Pool• 36% of users who have created Twitter accounts do not use them
anymore.• Compared to 7% for Facebook
• 40% of users use Twitter to simply listen to tweets but rarely tweet themselves.• Less valuable to advertisers
History Finances Users Outlook
Users - Growth
History Finances Users Outlook
Users - Growth
History Finances Users Outlook
Twitter vs Facebook• Easy aggregation with hashtags• Fast and instantaneous
• Greater engagement with audience
History Finances Users Outlook
Continued Expansion
History Finances Users Outlook
• Acquired in January 2015 for between $50-$100 million• Live video streaming application• Has over 10 million accounts
• Acquired in August 2015 for $550 million• Digital marketing firm that helps turn customer preferences into sales• Aimed to bolster direct-response advertising tweets
Prediction• Continued revenue growth• Faster user growth
Twitter will continue to be a big player in social media because of its large established user base.
History Finances Users Outlook
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