Twitter: As A Professional Development Tool
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cynthia wetzel
Twitteras a professional development
tool
September 2011MGCCC Employee Development
licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Social Networking is BIG
http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspxhttp://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
3rd highest Internet activity, after email & search engine use
2005 : only 8% of American Internet users ~ 5% of all American adults
2011 : over 65% of American Internet users ~ 50% of all American adults
61% increase from 2010 Double from 2008
Facebook (92%) MySpace (29%)
LinkedIn (18%) Twitter (13%)
93% OF SOCIAL MEDIA USERS BELIEVE EVERY COMPANY SHOULD HAVE A
SOCIAL MEDIA PRESENCE
http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/
5.0 billion Minutes spent on Facebook every DAY
3.6 billion Photos uploaded to Flickr (June 2009)
100 million YouTube videos viewed per DAY13 million Articles on Wikipedia
3 million Tweets per day on Twitter
Just what is Twitter?
• A social network begun in 2006, based in California
• A form of text messaging; also called micro-blogging
• Supporting 17 languages, it is used around the world
• 100 million “active users” in just five years
~ More than half are daily users
• 60% of users have joined in the last year (Pew 2011)
• 40% of users only follow and do not tweet
http://blog.twitter.com/2011/09/one-hundred-million-voices.html
Some Definitions
Tweet• Message sent via Twitter• Limited to 140 characters
including sender’s ID• Can be a reply, a retweet, or
a direct message• Can include hashtag(s),
link(s), or @mentions (“at mentions”)
• Also a verb, to tweet
“On Twitter, the people
I follow provide me
with more relevant
links & information
than any other tool. It
saves me time & helps
me learn about new
technologies or
innovative ideas, as
they are happening.”
Some Definitions
TweetFollow/Follower• Basic social relationship of
Twitter• Allows one to see a person’s
“tweets” even if protected• Not always reciprocal
“On Twitter, the people
I follow provide me
with more relevant
links & information
than any other tool. It
saves me time & helps
me learn about new
technologies or
innovative ideas, as
they are happening.”
Some Definitions
TweetFollow/FollowerHashtag• System to tag tweets by
content or relationship• Provides a means to follow
topics, events, discussion• Often used as commentary:
#couldbeworse, #soclever• Can be overdone & usually is
“… you can’t
build a
community in 10
minutes. Your
network requires
time. Not a large
amount of time,
but time and
attention to
achieve its
potential.”
Some Definitions
TweetFollow/FollowerHashtagRetweet• Tweeting a message you
received, i.e., forwarding to your followers
• Method to further distribute information
• Also a verb, to retweet
“… you can’t
build a
community in 10
minutes. Your
network requires
time. Not a large
amount of time,
but time and
attention to
achieve its
potential.”
Some Definitions
TweetFollow/FollowerHashtagRetweetTimeline, Feed or Stream• List of tweets in real-Time
order• Newest messages are first
“…research strongly
suggests that two-
thirds […] of Twitter
users are really just
using the service as a
human-powered
information
distribution and
filtering service”
Some Definitions
TweetFollow/FollowerHashtagRetweetTimeline, Feed or StreamTrends• Topics which are
immediately & at the moment popular
• May be hashtags or not
“…research strongly
suggests that two-
thirds […] of Twitter
users are really just
using the service as a
human-powered
information
distribution and
filtering service”
What Twitter is not
• A chat application
• A blog
• A social network like Facebook, MySpace, LinkedIn
Some say it isn’t a social network at all but a “real-time information network” or a “personal quick response network”
• Private!
If you wouldn’t shout it from the roof-top, don’t tweet it.
• For everyone
So who is on Twitter?
• 13% of online American adults
• 200 million accounts
• Individuals—real & imaginary– professionals, politicians, artists
• Businesses, corporations, non-profit organizations, governments
• Magazines, newspapers, television shows, writers, actors, animals
Okay, now what?
Now… sign up for an account at twitter.com
You need a Twitter name and a password.Both can be changed, but changing your Twitter name after you have followers can be confusing.
Not quite ready to sign up?Then, look around a bit. Just pick a topic, search for a person & see what’s going on ...
http://twitter.com/search or http://twitter.com/#!/search-home
http://twitter.com/#!/search-advanced
a Twitter user’s homepage
In this selection of Tweeters are librarians, libraries, authors, professors, illustrators, education & technology websites, book resources, professional organizations, conference streams, and… a “spiritual advisor.”
Creating your Twitter ID
http://twitter.com
Full NameEmailPasswordUsername
Each of these items can be changed in either the Account
or Profile settings
The Fine Art of Tweeting
Be concise.If you use all 140 characters, there’s no room for someone to retweet with their own comment
Modifying your TweetsUse “MT” instead of “RT” if you edit the original tweet
Links in your TweetsUse a link shortener, like bit.ly – which will also let you track traffic from your posted link
Media in your TweetsUse a third-party service, like twitpic
Information Overload!
Evaluate & Weed
GOAL: highest yield for least investment
minimize frustration
maximize enjoyment
Drowning in Your Own Stream??
ditch the duplication
migrate from the middle-man
shelve the self-promoters
un-follow the uninteresting
999
There are currently about 20 titles in the our library collections with content about Twitter. Many are marketing books, along with basic how-to selections. Several are electronic books.
In our Library
I recently found these interesting titles, too.They aren’t in the Library collections, but they’re in mine—or soon will be.
Another One, Just for Fun
Reco
mm
end
ed
Read
ing
7 Things You Should Know About Twitterhttp://net.educause.edu/ir/library/pdf/ELI7027.pdf
Academics & Colleges Split their Personalities http://chronicle.com/article/College-20-Academics-and/127936/
Twittering, not Frittering: Professional Development in 140 Characters http://www.edutopia.org/twitter-professional-development-technology-microblogging
Twitter as a Personal Information Network http://whatsnewintheworld.net/2010/01/twitter-as-a-pln/comment-page-1/#comment-1599
100 Serious Twitter Tips for Academicshttp://www.bestcollegesonline.com/blog/2009/07/21/100-serious-twitter-tips-for-academics/
50 Ways to use Twitter in the Classroomhttp://www.onlinecolleges.net/2009/06/08/50-ways-to-use-twitter-in-the-college-classroom/
HIGHLY
Additio
nal R
ead
ing
http://librarianbyday.net/2010/10/15/10-ways-twitter-will-make-you-a-better-employee-better-at-your-job-and-benefit-your-library/
http://web20teach.blogspot.com/2007/08/twitter-tweets-for-higher-education.html
An Educator’s Guide to Twitter http://www.livebinders.com/play/play/34291
My 13 Golden Rules of Twitter http://www.cnbc.com/id/40853842
http://twitterin10.com
http://blogs.hbr.org/cs/2011/06/what_the_heck_are_we_doing_on.html
http://mpbreflections.blogspot.com/2011/06/participation-yields-innovation-success.html
http://www.businessesgrow.com/2009/08/29/why-i-block-on-twitter/
http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html
Reso
urce
shttp://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx
http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
http://www.businessesgrow.com/2009/07/17/social-media-in-numbers-too-big-to-ignore/
http://blog.twitter.com/2011/09/one-hundred-million-voices.html
http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
http://www.business.com/info/engaging-small-business-through-social-media via http://www.businessesgrow.com/2009/12/10/small-business-owners-struggle-with-twitter/
http://www.alchemyofchange.net/twitter-is-not-a-social-network/
http://www.sysomos.com/insidetwitter/
http://tannervision.blogspot.com/2009/10/twitteracy-twitter-as-professional.html
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