Tweet or Twitt - Twitter 101

#Tweet or #TwittTwitter For Small Business

@KattStearns#Kattchat

How to optimize your Twitter profile Getting started with Twitter

Tweeting on Twitter Understanding the Twitter basics

Twitter and Your Business 5 ways to use Twitter in your business

Twitter Do’s & Don’ts

What We Will Cover

What is Twitter?

Sign up: www.twitter.com

Select a user name: @KattStearns www.namecheck.com

Bio in 160 characters

Image/ Logo

Personalize your Profile

Getting Started with Twitter

Twitter Profiles

Tweeting on Twitter

Public message to all your followers

Asks the question: What are you doing?

The Tweet

Personal message sent publicly

@Username: reply or send a message direct

@Reply

Retweet what someone else has tweeted to all of

your followers

ReTweet (RT)

Direct Message: Personal message sent privately

Direct Message

Follow topics, searchable, amplify meaning, keywords, see what’s trending, promote and

brand yourself.

#HashTags

Keep yourself and your followings organized by creating and following lists.

Lists can be private, public and followed

Twitter Lists

Best Times Tuesday, Wednesday and Friday

between 8am; 11am – 2pm and 6pm-8pm

Less Popular Times to Tweet: Monday and Sunday

When to Tweet

Using Twitter in Your Business

5 Key Strategies

Why Use Twitter in Your Business?

Visibility Relationship Social Capital Community Ideas Build Trust Research

Marketing Customers SEO Traffic News Partnership Branding Customer Service

The goal of twitter is to create a strong targeted following. The best

way to do this is by creating valuable content that is

RETWEETABLE!

#1 Develop a Clear Strategy

Interesting facts and breaking industry news

Funny content

Inspirational quotes

KATT TIP: Create a fun inspirational list of quotes or sayings.

3 Most Retweeted Topics

Find people in your industry, mentors, search keywords and find people looking for your

products.

Twittersearch: Twitter Search Engine

WeFollow.com: Find People Through Popular Tags

JustTweetIt.com: Twitter directory sorted by interest

Case Study:

#2 Build a Community

Promote links to your blog, website, pictures, videos, landing pages, events and more.

Twitpic.com: Upload pictures Bit.ly: Link shortening Create and follow #Hashtag and promote

your events

Tip: 80/20 rule 80% value 20% selling and pushing people to your sites.

#3 Promote

Ask your customers to follow you on Twitter and survey them to find out what they like, love, dislike and what they are saying about

YOU.

Case Study: Wine Library

#4 Customer Service

Create lists of people that you want to learn from or that are interesting.

Keep on top with what’s going on in your industry

Connect with like minded people to build relationships and JV’s

#5 Mentoring & Relationships

FOLLOW

@KATTSTEARNS

**Bonus Twitter Tip**

TwitterDo’s & Don’ts

Don’t follow 100’s of people right away

Don’t get negative Don’t spam Don’t sell: 80/20 Rule Don’t worry about the results at first Don’t use “123_” in your twitter name Don’t just post, interact and RT

Twitter Don’ts

Tweet in your personality RT other peoples content Start conversations and ask questions Ask people to follow you on your

promotional material Be tweet worthy Tweet 5 – 10 times a day Use key words Have FUN!!!

Twitter Do’s

Hootsuite: manage and schedule multiple social platforms

Tweetdeck.com: Manage multiple twitter feeds

wefollow.com: Follow people through tags

Timely.is: Automatically publish tweets to optimize

Tweetstats.com: Analyzes and grades your tweets

Tweet.grader.com: How influential are you

Twitter.com/search-advanced: Advanced twitter search

Tweeting Tools

The Key is to START Simple and Grow From

There!Thank you

@KattStearns