TVS Motors-IILM AHL Jaipur
Post on 22-Nov-2014
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www.tvsmotor.in
STUDENTS NAME-NEERAJ NAGORI
SIJO JOHN
PGDM 12-14
IILM ACADEMY OF HIGHER LEARNINGJAIPUR
INTRODUCTION
TVS Motor Company Limited is
the Fourth largest two-wheeler
manufacturer in India. It is the
flagship company of the TVS
Group employing over 40,000
people with an estimated
15 million customers. It
manufactures Motorcycle, Bikes,
Scooters, Mopeds and Auto
rickshaws.
www.tvsmotor.in
HISTORYTVS Motor follow its origins back to
the entrepreneurial spirit of Trichur
Vengaram Sundaram Iyengar who
gave up lucrative careers in
the Indian Railways and in banking to
set up his own business. He began
with Madurai's first bus service in
1911 and founded T.V.Sundaram
Iyengar and Sons Limited. When he
died in 1955 his sons took the
company ahead with several forays in
the automobile sector.www.tvsmotor.in
MISSION
“TVS are committed to being a highly
profitable, socially responsible, and
leading manufacturer of high value
for money, environmental friendly,
personal transportation products
under the TVS brand, for customers
in Asian markets and to provide
fulfillment and prosperity for
employees, dealers & suppliers”.
www.tvsmotor.in
VISION
TVS Motor - Driven by the customer
“TVS Motor will be responsive
to customer requirements consonant
with its core competence and
profitability. TVS Motor will provide total
customer satisfaction by giving the
customer the right product, at the right
price, at the right time.”
www.tvsmotor.in
MANUFACTURING EXCELLENCE
1. The Total Employee Involvement
2. Daily Work Management
3. The Inspiration Moment
4. The Total Quality Management
1. Excellent R&D, and wide variety of products in every segment
2. Excellent distribution and good number of service centres
3. TVS Group has over 40,000 employees and a customer reach over 15 million
1. Absence in the Premium Bike Segment.
1. Two-wheeler segment is one of the most
growing industries.
2. Export of bikes is limited
THREATS
WEAKNESSSTRENGTH
OPPORTUNTIES 1. Strong competition from Indian as
well as international brands2. Dependence on government policies
and rising fuel prices.
SWOT
COMPETITORS
1. Hero Motocorp
2. Honda
3. Bajaj
4. Yamaha
5. Suzuki
BRAND AMBASSADOR
VIRATKOHLI
BRAND AMBASSADOR
ANUSHKA SHARMA
BRAND AMBASSADOR
DHONI
PRODUCTS
1.Sales Executive
2.Area Manager
3.Territory Manager
4.SAP FICO Consultant
5.Assistant Manager
6.Brand/Product Manager
7.Network Manager
THANKS
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