Transcript
Tumblr for the PI
Joe Seanor
Notice
• This information is presented forEDUCATIONAL PURPOSES ONLY!
• The information provided is not guaranteed inany way, shape or for, implied or said toprovide you additional income.
• All information is for your use only, and foryou to work on to increase the income foryour business.
• There is no certification for this FREE course.
Copyright 2010 PIM LLC 2
Housekeeping
• All phones are muted during the call
• There is a chat function where you can ask mequestions that I will be answering during thecall.
• Everyone will get a copy of the slides.
• If you would like a copy of the recording, thecost is $10 for shipping and handling of a DVDwith the recording and slides.
Copyright 2010 PIM LLC 3
To order a copy
• Just go to
• http://www.piclassroom.com/free.html
• And choose the video/audio recording thatyou would like.
• Each will be burned to a DVD and mailed toyou.
• Recordings are playable on your PC.
Free Copy of Slides
• You can download a free copy of just theslides from:
• http://www.piclassroom.com/free.html
Copyright
• All material in this presentation is Copyright,2010 by Joseph Seanor and PIM LLC.
• Any reproduction in physical or electronicformat is not allowed without the writtenpermission of Joseph Seanor.
• If you wish to use this information in apresentation of your own, or in othermaterials, please contact me at:jseanor@cibir.net
Copyright 2010 PIM LLC 6
Joe Seanor
• I currently hold the following certifications:• CISSP—Certified Information Systems Security Professional• NSA IAM—National Security Agency Information Assessment
Methodology• CEH—Certified Ethical Hacker• CCNA—Cisco Certified Network Associate• CCDA—Cisco Certified Design Associate• MET—Master Email Tracer• Author of 17 books• 10 years Central Intelligence Agency• 14 years Private Investigator• 7 Years AOL Senior Investigator for Computer Crime
Copyright 2010 PIM LLC 7
Coming up 11 Feb 2010Checking a Spouses PC
• I just finished up teaching a PI on how to do this.• I normally charge $600 for each PC, and this again
is a basic check.• This is a basic check of a PC for signs of cheating.• The class will teach you how to do this for a
Windows PC• The class will also have the reports I created• The class will also have the tools I used• And will have step-by-step check list for you to
take with you.
Checking a Spouses PC
• It will be taught 11 Feb 2010 from 8pm to11pm.
• You will get a special tool that you can use tolet me remotely help you for the first few.
• http://www.piclassroom.com/check.html
What is Tumblr?
• Tumblr is considered a micro-blog, butsomewhat bigger than Twitter.
• Tumblr is also a very “clean” type of blog.
• This means that there are not a lot of fancygraphics and add-ons like with MySpace.
• Tumblr is also a very well organized type ofblogging, collection system.
Why Tumblr?
• Tumblr has an Alexa rank of 187
• Squidoo has an Alexa rank of 264
• Facebook has an Alexa rank of 2!
• That’s why you should be looking at Tumblr asa way to increase traffic to your website.
• And best of all it is FREE!
Why Tumblr?
• You might have a blog already, which is fine.
• But remember, to get higher rankings inGoogle, you need to have a lot of high rankingsites linking to your site.
• The best of these sites are Web2.0 websites.
• And since these Web2.0 sites are so well likedby Google, Google thinks “well, if this Tumblrblog links to this PI website, it must beimportant!”
Why Tumblr?
• Post Text, Audio, Photos, Links, Quotes, Videos,Slideshows and more!
• You can get a custom domain
• Make things private or public
• Easy tools that make adding bookmarks to yourTumblr site very easy.
• Link with Twitter
• Link with Facebook
• Use Tumblr on mobile devices
Goal for Tumblr??
• What is the goal for your account on Tumblr?
• Do you want more visitors?
• Do you want to be ranked high in the SearchEngines?
• Do you want more clients?
• NOTE: there is a difference between visitors andclients
• You must DECIDE on your Goal first before yousetup your account on Tumblr.
Visitors vs. Clients
• With Visitors, your focus should be on 3things:1) Get them to sign up for your mailing list
2) Buy something from you (see Mondayspresentation)
3) Become your client
• With Clients, you need to provide them asource of contact, SECURE, and additionalservices.
Keywords
• Keywords are the way search engines work.
• Keywords are: PI, Private Investigator, GPS, etc
• FORGET GETTING THE TOP RANKINGS FORTHOSE!!
• Besides those are worthless keywords, peopleusing those are browsing. You want BUYERS.
Copyright 2010 PIM LLC
Keywords/Tags
• So, as I have said before, think like someonesearching for your business
• What would they type in to find your exactbusiness?
• Not PI, or Private Investigator, think morewords
• These are your keywords or Tags
Copyright 2010 PIM LLC
Long Tail Keywords
• Long tail keywords is where everything is atnow, and what you need.
• Consider the following list:1) PI
2) Private Investigator
3) Private Investigator in GA
4) Divorce & Private Investigator in GA
• Which do you think is someone looking to hireright now?
Copyright 2010 PIM LLC
Keyword Research
• Here is a GREAT FREE resource for keywords
• https://adwords.google.com/select/KeywordToolExternal
• Lets see what we can find!
Signing up for Tumblr
• First, do you know your Keyword or Long tailkeyword you are going after?
• Good!
• Open up a Gmail account with that keyword,or close to it.
• Now go to: www.tumblr.com
Signing up for Tumblr
Signing up for Tumblr
• Note: where is says URL
• At least with Tumblr, unlike other sites, it saysyou can change this at any time!
• So enter your Gmail email address
• Enter your password
• Enter your URL like this:
• Long tail keyword.tumblr.com
Sign in
Tumblr outline
• Tumblr has a few main pieces
1) Dashboard (where you do all your adding andwork)
2) Tumblr site (what everyone sees)
3) Customize page (extra things you can work on)
Tumblr Dashboard
Tumblr Site
Tumblr Customize
Tumblr Power Bar
Tumblr and Text
Tumblr and Photos
Tumblr and Quotes
Tumblr and Link
Tumblr and Chat
Tumblr and Audio
Tumblr and Video
Tumblr and add a new blog!
Tumblr and Tracked Tags
• Why not get even more done with yourTumblr site?
• Click on the Tracked Tags, and under that isSearch Tumblr.
• I did a search on Private Investigator
• And look what I got!
Tumblr and PI
• So, uhhhhhh
• That’s just ME and ONE other person onTumblr tagged as Private Investigator!!
• That BETTER not be the case tomorrow!!
Tumblr and Skype
• With Tumblr you can have your Skype Statuson your Tumblr blog.
• Visitors can see your Skype Status and evencall you from your Tumblr page!
• Setting this up is very, very simple!
• If you don’t have Skype, just sign up at:
• http://www.skype.com
Tumblr and Skype
• If you have Skype, GREAT!
• Login to your Skype account and look for the“Use Skype” menu choice.
• Next Find Share
• Then your will be at the Get a Skype button
• Just fill in the information for your account, andchoose the type of button you would like.
• Scroll down and choose “Show Web HTML”
• Just select the code from the window.
Tumblr and Skype
Tumblr and Skype
Tumblr and Skype
• Go back to your Dashboard
• Look on the Right hand side and findCustomize.
• Choose Customize.
Tumblr and Skype
Tumblr and Skype
• Now that you are on the Customize page
• Click on Info
• At the end of your description enter
• <P>
• <br>
• Now paste in your Skype button code.
• YOUR DONE!
Tumblr and Skype
Tumblr and Content
• Okay, so you don’t want to be on Tumblr allthe time like Twitter?
• Now, would I really let you down like that???
• Come on folks!
• It’s me, Joe, your buddy!
• I would NEVER let you down like that!
Tumblr and Content
• BUUUTTTT!!!
• Your going to have to sign up for my FREELunch Content seminar!
• I am going to schedule it for this FRIDAY from1pm to 2pm
• Check your email box for it!
Widgetbox
Super Secret
• The best part of Tumlbr is how quickly you canget a blog up and running!
• The SECRET is to make sure that you set upONE Tumblr account for each LONG TAILKEYWORD!
• Never mix them!
Gmail accounts?
• Remember, Gmail will not let you setup morethan 8 Gmail accounts per hour from your IP!
• So, what do you????
How to be Anonymous!
• YES!!!• I have released my software finally!!!• Surf Anonymously 2010 is out!• For this week only, it is $30 a copy.• Starting next week, it will be $50 a copy• You can purchase your copy at:• http://www.pimall.com/surfanonymously/
• One click and you change anonymous servers around theworld!
• The list of Anonymous servers is updated daily!• And we NEVER charge an upgrade price!
Copyright 2010 PI Mall LLC 53
Mailing list!!
• Do you have a mailing list?
• Do you have a way for visitors to sign up to amailing list?
• You MUST have a mailing list!!!!
• Use the following
• Aweber at http://www.aweber.com
• $1 trial of the product for 30 days and it isgreat!
Aweber
• It is very, very easy to create your mailing listsign-up
• Aweber will walk you through the wholeprocess.
• And you can even create emails in advance ofsending them out!
• So, you can write a month, two months ormore of automatic emails that will be sent outon a daily or every couple of days basis!!
Checklist For Tumblr
• Research good LONG TAIL Keywords!
• Create a Gmail account based on your longtailkeywords.
• Create a Tumblr account based on your longtailkeywords.
• Create your Facebook Profile (and add Joe as a friend!)
• Create MySpace page
• Create a Twitter account
• Create a Skype account
• Create a Widgetbox account
Checking a Spouses PC
• Want to make another $500 next week?
• You need this class!
• It will be taught 11 Feb 2010 from 8pm to11pm.
• http://www.piclassroom.com/check.html
• Don’t forget to sign up for this class!
Upcoming Classes
• iPhone Forensics 4 Feb 2010
• Check a Cheating Spouse: 11 Feb 2010
• Power Lunch: Blackberry Analysis: 29 Jan 2010
• Email Investigations 2010 9 Feb 2010
• Facebook Investigations 2o10 10 Feb 2010
• You can sign up at: http://www.piclassroom.com
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Consulting with Joe
• I provide investigative and security consulting toinvestigators and others in the investigative field.
• If you have a case or issues that you need helpwith, please feel free to contact me.
• My rates to investigators ONLY are $50 per hour.
• Other situations can be discussed.
Copyright 2010 PI Mall LLC 59
Contact
• If you need to contact me
• Joe Seanor
• jseanor@piclassroom.com
• jseanor@cibir.net
• Phone: 404-202-1799 (9am to 9pm onlyplease!)
BONUS!!!
• TWO MORE FREE Classes coming up!!!
• Privacy Phone --- I LOVE THIS!
• SECRET Lunch class!!!! (you can’t miss this andits FREE!!!!)
Lastly, and most Importantly!
• Buy my software!!!!!
• Surf Anonymously goes from $30 to $50starting next week!!
• Sign up as an Affiliate with PI Mall!!
• And anytime you need to hire a consultant, Ihope you make me your first call!
Really, Most Importantly
• Thank you all for attending!!
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