True or false? Cognitive computing gives beter Customer engagement than real humans

True or False?(Cognitive) computing offers better customer engagement compared to humans

Hello!I am Joz Van AckerSales & Marketing Manager

I am Johan Van den HendeCEO & Head of Consultancy

Hello!I am Karen

I have 2 children and they love Star Wars toys.

Hi, I am Joz and I have 20 Toy shopsTOYLAND

I do lead management Content, SEO, Adwords, Social, …

The second time Karen comes to my website she sees aGeneral page

Subscribe to my newsletter!General form

General content

Buy in my Webshop

Service messagesWelcome mail

Hi, I am Johan and I have 20 Toy shopsFUNTOYS

I do lead management Content, SEO, Adwords, Social, …

I know what my prospects are doingIBM Marketing CloudWebsite:- Every interaction of visitors on the website is traced (visitor is informed). - Information is used to build a personal profile (New Prospect? Existing Customer?) and allow real-time personalisation of digital experience as well as personalized automated communication. - Digital Customer frustrations are identified automatically – Why is she abandoning the basket?

Social media scanning:I track what my prospects are saying about me on social media.I use cognitive computing to recognize posted logos, symbols, pictures.

The second time Karen visites my website she sees aPersonalised page

Subscribe to my newsletter!Personalised form

Personalised content

Buy in my Webshop

Recommendationengine

Web

Discover

Email

RecommendationEngine

Service messagesWelcome Program

The journey beginsWelcome program

Buy in my shop

Cashier: Are you aware that you already bought this toy,

maybe I can suggest you another.

True or False?(Cognitive) computing offers better customer engagement compared to humans

True !(Cognitive) computing offers better customer engagement compared to humans

True !(Cognitive) computing offers better customer engagement compared to humans

And who do you think earns more money? €€€€

True !(Cognitive) computing offers better customer engagement compared to humans

And who do you think earns more money? €€€€

Automation based on Datais the new salesman

“Engage at the right moment, through the right channel, with the right message”

Let’s look at some programs

Lead Generation

Welcome Program

Loyalty Program

Cross & Up Selling

Churn management

Service Messaging

DataStructured to not structured

Let’s look at some concepts

Recency Monetary Frequency

Let’s look atsome concepts

The RetentionGrid

Thanks!IBM Marketing

Cloud

ContactJoz Van AckerSales & Marketing manager+32 486 46 86 83 joz@dm-interface.be

Johan Van den HendeCEO & Head of consultancy+32 497 05 01 27 johan@dm-interface.be