Transcript
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T h e I m p o r t a n c e a n dP u r p o s e o f T r a d e
F a i r s , F o r e c a s t i n ga n d T r e n d s I n
T e x t i l e s
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We are going to look at
how, why, where, what, when and who
makes fashion
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Trend forecastingis all about being inspirationaland innovative.Research is done into tracking trends globally and looking into
consumer behaviour. These are all translated into future concepts.
http!!www.k"aer#global.com!forecasting.htm
http!!www.$iew#publications.com!
Trend forecasters are a small group of
people from a $ariety of creati$e
backgrounds. They are conceptual thinkers,
fine artists, philosophers, product designers,textile artists, photographers, researchers,
anthropologists, art historians, architects,
marketers, specialists in technology and
people with a holistic and intuiti$e approach
to the future.
http!!www.design#options.com!color.html
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Forecasting is a highly intricate % complex process.
The idea is to interpret information and communicate
it clearly through a combining of text and $isuals.
To expressthoughts and philosophies in strong
visuals with colours, materials, surfaces and shapes.
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&$ery design company in &urope and the 'nited (tates of
)merica uses trend forecasting ser$ices to gather $ital trend
information.
Textile Viewis one of the leading international trendmaga*ines that show colour and design predictions.
+arns, wo$en, printed and knitted fabrics for the three
following seasons are shown in the form of trend collages,
sketched, photos and concise explanations. This
information is complemented by examples of important
trend setting styling- ideas for the ready#to#wear industry
as well as themes and designs for home textiles.
It is an inspirational "ournal showing professional high
uality information and a comprehensi$e $iew of fashion
de$elopments, including lifestyle reports, artistic trends,
interior design tendencies and information about the
international art and design world.
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Forecasters and trend books are sold at International Trade
showsand work 18 months in advanceof the seasons.
/esigners and manufactures pay a lot of attention to the forecasts as
these will dictate what will be hot and what will not-.
Pantone colour palates are then put together by colour forecasting
ser$ices. /esigner and manufactures in$est thousands of pounds in these
as they help achie$e improved sales, increased profits and greatermarket penetration.
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Textile trade showsare a $ital link for designers,manufacturers and industry to gather new ideas and gain growth.
They pro$ide platforms to show the latest de$elopments in fibres,
fabrics and yarn technologies.
Trade shows are international affairs and bring together e$eryone in
the textile industry to foster textile research and inno$ation in design.
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Paris Pole 0ode 1 offering di$erse, creati$e yarns
and fabric accessories for more than 23,333
professionals from the clothing trade
Premier 4ision 1 holding all the key trends andpredictions for the coming 56 months
&xpofil 1 specialising in new fibres and yarns on
offer worldwide
0od-)mount 1 putting the new creations of
functional and decorati$e accessories on the market
Indigo 1 where fashion professionals meet
designers from all o$er the world to showcase533,333 of new designs
The most famous of these is remier Vision!held in Paristwice a year for the (pring!(ummer collections and the
)utumn!Winter collections. The trade show is made up of fi$e
salons- comprising
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The internetis now a ma"or source of trend information fordesigners. www.wgsn.com, the "orth #lobal $t%le &etwork!,
is an online business#to#business news and information ser$icefor the fashion and style industry. 'nfortunately it reuires a
membership fee, but students studying fashion and textiles at
'ni$ersity can often ha$e access to it through their course.
It is a fast#mo$ing up#to#date resource on
e$erything that trend has to offer. It is a
global pro"ect that pro$ides the latest
access to catwalks, trend analysis, retailreports and industry resources all at the
touch of a button. This is crucial in the
fickle world of fashion.
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F a d The hotpants of the 5783s. Fadcycles catch on well and peak uickly
9 l a s s i c The little black dress. 9lassic fashion
is practical, easy to wear and always
in style
( t a n d a r d The mini skirt. )n example of a
standard fashion cycle that lasts about
two years
) product cycleis the way that designers and manufacturersidentify how well a particular product is doing and decide when to
replace it
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Fashion fads come and go, they are always short lived and often remembered. In
1964 the New York and ! disco scene was "in#. $high%high skirts and bright calf%
level &o%&o boots with a broad heel were the thing to wear. $hey originated from
the 'arisian collection of !ndre (o)rreges, and that year his collection
overshadowed many seasoned designers like (oco (hanel.It was the year that Nancy *inatra to++ed m)sic charts with her smash hit These
Boots Are Made For Walking-. $he record sold almost fo)r million co+ies and she
will always be remembered alongside the go%go boots fashion.
y the s+ring of 196/, go%go boots began to fall o)t of fashion with designers
showing shorter skirts and higher boots.
F a d o r F u n k y :
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9lassic- is a fashion style. It comes from a simple, chic and impeccably dressed
wardrobe of key pieces. Think ;ackie a$ing lasting significance or worth? enduring
http!!www.chanel.com!
http!!www.fennwrightmanson.com!
http!!www.gap.com!
THE CLASSICS
Little Black Dress
Three-Piece Suit
Navy Blazer
White Shirt
Khaki Slacks
Cashmere Sweater
JeansTrench Coat
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( t a n d a r d
) standard fashion cycle generally lasts twoyears. It normally passes through four
stages. From the time that a style leader
buys a new exclusi$e design, through to the
style follower who buys into the look when
it becomes better known, simpler and costs
less. Then the a$erage consumer buys it
when the style is readily a$ailable, simpler
still and lower cost. Finally the decline
laggards will buy the style in the sales whenthe popularity has passed its peak.
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9 o u t u r e 1 >igh fashion, 9atwalk
9 u l t u r a l 1 +outh Intelligence, 9ultural Identity
P o l i t i c a l 1 War, Peace, 9onser$ati$e, 9ommunist
0 e d i a 1 9elebrities, Fashion Icons, 0o$ies, 0usic
I n f l u e n c e s
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http!!www.alexandermcueen.net!flash.html
http!!www.dior.com!pcd!International!;(P!>ome!prehome."sp
http!!www."eanpaul#gaultier.com!
F a s h i o n 9 o u t u r e
Haute couture@French for =high sewing=A is a common term for highfashion as produced in Paris and imitated in other fashion capitals such as Bew
+ork, Condon, and 0ilan. (ometimes it is used only to refer to French fashion?at other times it refers to any uniue stylish design made to order for wealthy
and high#status clients.
prt--porter @French for ready to wear-A&$ery haute couture house also markets prDt#E#porter
collections, which typically deli$er a higher return
on in$estment than their custom clothing. Failing
re$enues ha$e forced a few couture houses to
abandon their less profitable couture di$ision and
concentrate solely on the less prestigious prDt#E#porter, perfumes, licensing and accessories.
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0 e d i a
)s seen on any best dressed list-, stars of stage and screen
know the need for stylist=s and designer expertise in order to
look their best. /esigners often get famous celebrity=s to
wear their latest collections as PR and marketing strategies.
)long with red carpet nights, famous faces also adorn the
pages of maga*ines, for example (arah ;essica Parker for
ap and, more recently, 0adonna for 4ersace.
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P o l i t i c a l I n f l u e n c e
Politics plays and important role in the influence
of fashion and can be seen through the ages toreflect the feeling of the times.
The abolition of corsets championed by the
suffragette mo$ement and pioneered as far back
as 573G by the designer Paul Poiret.
The freedom enhanced shortening of skirts forthe flapper look of the 57H3s.
The Bew Cook- from 9hristian /ior in 5728
was a backlash from the (econd World War-s
stringency and rationing. It was defined by
generous use of luxurious fabrics, a wasp#
waisted silhouette and widely flared skirts.
+ou only ha$e to look at the recent fashion for
camouflage prints and military wear to connect,
@as it has been attributed in the pressA to the
current climate of war.
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Fashion is $ery fickle, especially in the teen market. 'outh intelligenceis a biggrowth area for fashion and there is an entire trend#prediction ser$ice de$oted to this
area of the apparel industry. )s this market is $ery fast mo$ing, companies like
)bercrombie and Fitch employ young cool hunters- to figure out what is going to be
the next big thing-.
They hang out in Ibi*a, go to lastonbury, and generally ha$e a cool time while
checking out all the latest street trends and predicting what will be up and coming street
trends.
9 u l t u r a l
% ( t r e e t
F a s h i o n
9ool >unter 1 Cee -)ctually it=s a triangle. )t the top of the triangle there=s the inno$ator, which islike two to three percent of the population. 'nderneath them is the trend#setter, which we would say is
about 58 percent. )nd what they do is they pick up on ideas that the inno$ators are doing and they kind
of claim them as their own. 'nderneath them is an early adopter, which is uestionable exactly what
their percentage is, but they kind of are the layer abo$e mainstream, which is about 63 percent. )nd
what they do is they take what the trend#setter is doing and they make it palatable for mass consumption.
They take it, they tweak it, they make it more acceptable, and that=s when the mass consumer picks up
on it and runs with it and then it actually kills it-.
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Botes
9ha$s 1 Jurberry 1 ilfiger 1
baggy street wear 1 "eans 1 track suits
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