Travel guides Presentation to Guide Association of New York City

SMNNY @ GANYC

Presentation:Social Media for Tour Guides

Professional DevelopmentMay 13, 2014

Mo KrochmalSocial Media Professional

347.735.6860mo.krochmal@gmail.com

Learning About You as a Group: Website? Social media? Daily social media? Mobile phone for more than text and phone? Smartphone AND a tablet?

Big Trends People are using social media for travel

inspiration, for roughly 20 percent of all global regions. Facebook is the top service.

38% US and 64% non-US use social media services when traveling.

85 percent use mobile when traveling.

Reference:http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605

Four Seasons Hotels case study: http://www.forbes.com/sites/steveolenski/2014/02/07/the-impact-of-social-media-in-the-travel-marketing-industry/

Infographic on social media and travelhttp://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/

Reasons to use social media Presence – You should 'own' your name

SEO and SMO. Be findable. Listening – People are talking. Engaging – It's called 'social' for a reason. Sharing – Create useful content, value. Selling – The last thing to do, but don't forget to

ask the ask! Funnel to your website.

Reference: http://kamber.com.au/social-media-trends-2014-part-five/

Reference: http://www.getspokal.com/why-2014-is-already-the-biggest-year-for-content-marketing/

Reference: http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

Working the platforms

Facebook

Facebook

Facebook Page

Twitter https://twitter.com/Krochmal

Instagram

Pinterest

Tumblr

Tumblr Dashboard

YouTube

50th Anniversary of World's Fair, on YouTube

Artisanal Spirits Tasting in Manhattan

Foursquare

Foursquare

Foursquare

Apps

The Travel Experience Researching Booking The Trip Afterwards

What Matters: Engagement Conversation Listening Learning And, grow your business

What Matters: Shareable posts – events, news, hashtags Branding – what you stand for, values Engaging – questions, salutes Success stories Frequency Culture of the platform Service Honesty, credibility, authenticity

What does it cost

Social media are mostly “free” platforms, but they do require investment:

$500 for a Facebook Page $500 for a Twitter account

Be authentic, be a trusted source, be social.

Costs

Advertising on Facebook, Twitter, LinkedIn can be effective, but ...

Don't buy followers Do share good stuff and grow organically Do it yourself and be real Do change your passwords

GoalsSocial media is effective if you consider what you

would like to accomplish and work to goals.

Get more “likes,” get more RT's, shares, comments.

Get more leads.

Measurement Consider a social media management tool

such as Hootsuite. Facebook Insights on Pages are useful, though

the platform is not the free lunch it once was. Open a Twitter account and get access to

analytics.

My Social Social Media News NY http://socialmedianewsny.com Travel Blog http://bickersonstravel.tumblr.com @krochmal on Twitter http://twitter.com/krochmal YouTube channel http://youtube.com/mmkrochmal Professional http://linkedin.com/in/mokrochmal

And many, many more

Mo KrochmalConnect with me!

Social Media Professional347.735.6860

mo.krochmal@gmail.com