Transmission 1 - Managing Innovation (Hal Sandbach)

CreativityAn approach from inside SCEE

Managing

Why do we create in SCEE?

How do we get ideas?

What do we do with those ideas?

“Experience the sheer joy of innovation and

the application of technology for the

benefit and pleasure of the general public”

Akio Morita, Made in Japan

$ € £ ¥

Why do we create in SCEE?

How do we get ideas?

What do we do with those ideas?

How?

Inputs

Thinking

Ideas

www.ideo.com

What would be cool in a videogame?

RainShowerUmbrellaCloudsWater

TyreRubberTreadBlackRoundBald

NewInputs

New Thinking

NewIdeas

Why do we create in SCEE?

How do we get ideas?

What do we do with those ideas?

Track record

Why do we create in SCEE?

How do we get ideas?

What do we do with those ideas?

Change established approaches

Spread the net wide

Survival of the fittest