Transcript
Alex BlackDigital Marketer • Designer • Cafe Connoisseur
@alexblacknz
Top 10 Social Media Tips for Authors
@alexblacknz
1. Define your target market
Demographics • Interests • Motivations • Personas
@alexblacknz
2. Define your personal brand
Be real • Be consistent • Be you
@alexblacknz
3. Choose your networks
Inspiration • Interests • Motivations
@alexblacknz
4. Who are your key influencers?Who? • What? • Where? • Why?
@alexblacknz
5. Write a planEvents • Reminders • Ideas
@alexblacknz
6. Join in!Participate in discussions • Share thoughts & ideas • Show appreciation
@alexblacknz
7. Make it part of your routineSchedule time • Stay positive • Don’t give up
@alexblacknz
8. Steer clear of the sales pitch
Keep it social • Don’t be cheesy • Remember they are real people
@alexblacknz
8. Steer clear of the sales pitch
Keep it social • Don’t be cheesy • Remember they are
9. Reach out to your followers
Mention individuals • Host an AMA • Never ignore
@alexblacknz
8. Steer clear of the sales pitch
Keep it social • Don’t be cheesy • Remember they are
10. Learn what worksWhat channels • What content • What time
@alexblacknz
Are there any questions?
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