Top 10 Reasons Your Search and Social Media Suck

The Top 10 Reasons

Your Search &Social Media Suck

Jay BerkowitzTenGoldenRules.com

► 2009 called they want their SEO strategy back ► You only tested 268 keywords ► I tried Facebook…► You use the 2 S’s

not the 3 E’s► No Cascading Content

Jay BerkowitzTenGoldenRules.com

FOX Business TV

Wall Street Journal

U San Fran Internet Masters Certificate

‘2009 called they want their SEO strategies back’

The

of SEO

‘

s

Objective = Page

Dominance

= Architecture

= Back Links

= Content

Architecture: clean design, meta tags, site map

Back Links: Other sites link TO your website

Content: keyword research , 250 -1000 words

. Theof

SEO

The

and

of SEO

= Great Content

• Write remarkable content

• Create linkable tools and features

• No farming

= Great Content

Panda!

Quality Raters Guidelines

http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf

Quality Raters Guidelines•Quality ratings by humans

•Trust with your credit card•Attractive, Appealing and usable

•Conversions, time on site, pages viewed

Design Matters

Page Speed

Google Advice http://googlewebmastercentral.

blogspot.com/2011/05/more-guidance-on-building-high-

quality.html

Panda!• Design and user experience

matter for SEO

• Obviously optimized copy is bad for SEO

• Page Speed counts

• Good visitors metrics are good for SEO

• Click through rates on organic listings matter

• Where your traffic comes from matters

Social Signals (Authorship)

Google+“Authorship”

Socially Enable Your Website

Socially Enable Your Contente

2. Your website is not ‘responsive ’

43.6% access by mobile!

41.1% iPhone!15.9% iPad

Responsive Design

Google Guidelines

3. You only tested 268 keywords

Landing Page Performance + 44%

Case Study – New Website

Conversion Testing

The Winner! 15.29% Conversion Rate

“You aren’t getting free traffic from

the #3 website in the world”

http://www.youtube.com/watch?v=LDyvcM0gcVs

Chris Pirillo www.LockerGnome.com

@LockerGnome

5. I tried Facebook and it didn’t work…

Sponsored Stories/Promoted Posts

Sponsored Stories/Promoted Posts

Sponsored Stories/Promoted Posts

Same Landing Page For 2 Campaigns.

Google CPA $24.42Facebook CPA $6.02

66,644 likes · 78,855 talking about this

66,644 likes · 78,855 talking about this

29,924 likes 6,674 shares

• 69% of calls are either put on hold and the caller hangs up or caller is transferred to a voicemail and hangs up

before leaving a message

6. You aren’t tracking the right things

• Wednesday is the worst day for missed calls• 1pm to 2pm is the worst hour for missed calls

Call tracking

7. You aren’t following the 3 E’s …

The Three E’s of Social Media – Educate

‘How to get traffic to old blog posts…’

The Three E’s - Entertain

4.3 million #7 celebrity

The Three E’s - Engage

Infographic www.tengoldenrules.com/3-Es-

Infograph.jpg

8. You aren’t using competitive intelligence…

9. you aren’t doing all 5 kinds of remarketing

Retargeting Campaigns

• 118 Conversions• 32.42% Conversion Rate• $2.07 Cost Per Conversion

Facebook Retargeting

Email Retargeting

YouTube Retargeting

YouTube TrueView Video AdsYou pay only when viewers

watch your ad

‘Drip’ ReMarketing

10. you don’t have a content calendar

and a cascading content strategy’

Cascade Content!

1. 2009 called they want their SEO strategy back2. Your website isn’t responsive3. You only tested 268 keywords4. You aren’t getting free traffic

from the #3 website 5. Facebook doesn’t work6. You aren’t using advanced conversion tracking7. You use the 2 S’ not the 3 E’s8. No competitive intelligence9. Not testing all 4 kinds of retargeting”10. No content calendar

or cascading content strategy

The Top 10 Reasons

Your Search & Social Media Suck

► Top 10 List - Do 1 thing today!► Be my friend! Linked In, Facebook, Twitter► Speaking Opportunities► Consulting, Search, SEO, Social Media

The Top 10 Reasons

Your Search & Social Media Suck

Jay BerkowitzTenGoldenRules.com