Top 10 LinkedIn Tips - Albert Kaufman, Constant Contact Authorized Local Expert, Portland, Oregon - 2015
Post on 18-Jul-2015
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Top 10 Tips to
Maximize Your
Business
Networking
with LinkedInAlbert Kaufman
Constant Contact
Authorized Local Expert –Portland, OR
linkedin.com/in/albertkaufman
#10 – LinkedIn Matters
LinkedIn – 300 million and growing
It’s where people connect on a business level
Everything is about work
Best approach – be professional
It’s a place where people go for job-related
information
To find work, to offer work to others
And to check out who is available and what their
skills are (40% of users check LI daily)
linkedin.com/in/albertkaufman
LinkedIn: Usage
How is LinkedIn used?
#9 People use it to look up the work histories
of those they want to meet, are meeting or are
recruiting.
Solicit recommendations from your friends &
past colleagues - then, when someone comes
looking, they can be impressed.
linkedin.com/in/albertkaufman
Make sure your house is in order 1st
#8 Build your profile – make sure it’s complete
Build your company profile – ditto
How to find connections? – email list, past places
you’ve worked, family, friends, repeat
The last step is important – repeat – because
every 2 seconds someone new joins LI
Now that you’re connected – what to do?
linkedin.com/in/albertkaufman
This is true with all social media – make sure you have your structure built first
#7 Then, start connecting
When someone reaches you, you want to be prepared for them to find the information you want them to find!
Most important – what you do, and various ways to contact you – email/phone/IM/etc.
linkedin.com/in/albertkaufman
#5 LI Notifications – like in FB, KEY!
The little red number at the top of the page
Tells you – who has written to you
Tells you – who wants to connect with you
Often contains job offers, and other opportunities
Check these frequently for best results – as they are often timely offers
I check LinkedIn at least once a day
linkedin.com/in/albertkaufman
LinkedIn: How to
LinkedIn - it's all about business/work - it's the water cooler on subjects having to do with work
#4 Recommended: keep posts about business. You don't know who will read them and this is where people hang out to be professional. Pictures of kitties on Facebook - here, topics related to business
try spending some time posting/linking as your business. @albertideation (use @ to make link to yourself or your business)
IMAGES - like elsewhere - use them, frequently.
linkedin.com/in/albertkaufman
LinkedIn Strategy Strategy - spend an hour just on LinkedIn. Then one just on
Twitter. Then one just on as your Fan Page on Facebook.
Strategy - once you are connected on LI - you now have the
other person's contact info - great time to write to them and ask
if they'd like to be on your email list - include a sign-up
link. Include an offer, possibly. Why would they particularly like
to be on your list? What will being on your list do for them?
Strategy - offer a sign up link to your newsletter on LinkedIn
Groups. Provide an incentive/reason…
#3 Strategy - I have created an auto-responder-ish response
whenever anyone connects to me on LinkedIn or Facebook
Connect with me on LinkedIn to see my autoresponder
linkedin.com/in/albertkaufman
LinkedIn: Upgrading
Is it worth it to upgrade to paid version of
LinkedIn? Here's what you get, first of all
Have you upgraded? Was it worth it?
Perhaps if you're job-hunting this would be
useful.
Upgrading for single-proprietor business
person, a choice.
linkedin.com/in/albertkaufman
#1 Tip for using LinkedIn
Think about what to do in these
areas of LinkedIn – get in touch
to discuss
linkedin.com/in/albertkaufman
LinkedIn: Conclusion Make sure you’re profile is set up (biz/personal)
Make an effort to reach past/current connections –join groups – be helpful
Keep learning, this platform, like others will continually change – #2 stay abreast of the changes!
Thanks for your time!
Albert Kaufman albertideation.com
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