Toolbox 2, session 11

Begin Toolbox 2 #kingstonlectures

Toolbox 1 & 2

1. Build on Toolbox 1 (This is session 11)2. Delivered by Jonathan Briggs, Jean-Christophe Nebel,

Petter Warnsberg3. Lectures, video, activities and Feedback, but new

order4. Study in a way that fits your needs5. 10 Activities with 2 parts to each6. Complete 8 part 1 activities for pass7. ..or exam at the end of the semester

Delivered via: ITtoolbox.tumblr.com

Toolbox 1 & 2

1. Activities can be open ended with no “correct answer”

2. Encounter problems and solving them is part of the activity

3. Do research and discuss with other students, but submission must be your own

4. Submissions will be quality checked, will contact you if your work do not pass

5. Raise questions at end of every activity submissions6. Let us know if you are falling behind or find it too

easy7. You don’t want to sit the exam, do the activities

You must be able to:

1. Investigate the systems you use everyday2. Run your own server 3. Build a simple web site using modern design

principles 4. Build, run and syndicate a blog 5. Build and run an ecommerce site 6. Build your own reputation online 7. Explain the principles behind Google search 8. Construct a mashup 9. Spot the next wave of trends 10.Find people, code, advice and support when

things go wrong

Toolbox 1 activities

1. Exploring Google2. Exploring Hardware3. Running a web server4. Installing and exploring WordPress5. Exploring Operating Systems6. Creating and publishing media 7. Creating, Publishing & Sharing with Webapps8. Web prototyping (html & CSS)9. Explore mobile10.Planning and building a mashup11.....

Earned BoughtOwned

Media / Attention

Footprint: Owned & Bought spaced

• Page requests• Views• Cookies• Registration• Clicks• ...

Footprint: Earned space

• Forums• Comments• File sharing• Blogging• Bookmarking• Social networks• Digg/Like/ etc. buttons• ...

Earned BoughtOwned

Media / Attention

Less “control”

A/B Testing

11

12

User videos: clicktale.com

13

Mouse & Eye tracking

petterw@kenandi.com

petterw on Twitter, LinkedIn, Vimeo, Diigo, Delicious and Google

Keep on trucking...