Transcript
Presentation onTommy Hilfiger
Introduction of Tommy HilfigerTommy Hilfiger is a company from USA.Founded by Tommy Hilfiger.Registered in New York Stock Exchange.As one of the world’s leading premium
lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide.
Comes in existence in 1985.
Continue….Tommy Hilfiger operates in near about 90
countries.Tommy have more than 1000 stores in all
over world.Mainly Tommy is targeting 20 to 50 year old
customers.The Company Headquarter is on New York..
Continue….Mainly dealing in men’s, women’s and
children’s apparel, sportswear, denim, and a range of licensed products such as accessories, fragrances and home furnishings.
Tommy have near about 5000 employees all over world.
Tommy Hilfiger
CEO of Tommy- Fred Gehring
Product line of TommyMen’s wear.
Woman wear.
Children’s Apparels.
Denim Collection.
Sports Wear.
Accessories.
Fragrances.
Swot Analysis of TommyStrengths Weakness Opportunities Threats
High R&D.High Innovation.
Not diversified. Products and service expansion
Competition.
Strong Brand name.
Not famous Target upper middle class and middle class.
Lower cost from competitors.
Strong financial Position.
Only targeting High class.
Honors and Awards In 1998, Parsons School of Design in New
York - Designer of the Year award.In 1995 he was named Menswear Designer of
the Year by the Council of Fashion Designers of America .
In 2010, Tommy Hilfiger was honored with the Legends Award by Pratt Institute.
In 2011, Philadelphia University awarded him the Spirit of Design Award.
In 2009, The Tommy Hilfiger Corporate Foundation donated over $2 million to Millennium Promise, a non-profit organization.
View of Tommy stores
Revenue earned in 2012REVENUES:$3.1 BN
OPERATING PROFITS:$353 MM1
Thank you and Best of Luck to all…..
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