To hybrid or not to hybrid
Post on 18-Nov-2014
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©2009 Professional Convention Management Association
To Hybrid or Not Hybrid, That is the Question!
©2009 Professional Convention Management Association
Michael McCurry, CMPStrategic Account Manager, Experient
2011 PCMA Chairman, Social Media Advisory Board
2010 GMC PCMA Immediate Past President
©2009 Professional Convention Management Association
My Personal Side
• Father of Two Awesome Children• Singer/Songwriter/Musician• Writer/Blogger• Harley Rider• Professional Sports Fan• Foodie – Love to Cook• The Movies!
©2009 Professional Convention Management Association
Today’s Agenda
• What is a Hybrid Event?• Storytelling – A Hybrid Event Case Study• Should Your Event be Hybrid -- The
Litmus Test
©2009 Professional Convention Management Association
Definition of Hybrid Event:
Online (remote) and face2face event attendees and presenters connecting with one another utilizing one or more technology components.
©2009 Professional Convention Management Association
A Hybrid Event Case Study
Greater Midwest Chapter, PCMA2009 September Educational Event
©2009 Professional Convention Management Association
2009 GMC Chapter Strategic Focus
• Sustain or Increase Professional Planner Attendance at Events
• Events Access increased across entire six-state chapter region
• Create opportunities to attract new members• Establish GMC as technology and education
innovation leader
©2009 Professional Convention Management Association
The Solution: A Hybrid Event
• Live Streaming Webcast of entire event
• Back Channel Twitter Stream allowing interaction before, during and after the event.
• Twitter moderator to field questions for Presenter
• Pods created in Five states for group remote viewing.
©2009 Professional Convention Management Association
Nearly Doubled Audience Sizefrom 220 to 400+
©2009 Professional Convention Management Association
Now that’s what I call ROI!
Perception:Members100% Added value to my
membership100% Would like to do it againNon-Members78% I’m now more inclined to
attend a PCMA event or join the association
©2009 Professional Convention Management Association
Now that’s what I call ROI!
Satisfaction:“Did this event help you connect to
PCMA members?” (Scale of 1-5) 36% Come to think of it, I guess so
(Level 4) 64% Yes! Thanks for increased
networking opportunity (Level 5)= 100% SATISFIED!!
©2009 Professional Convention Management Association
Litmus Test: To Hybrid or Not Hybrid?
• Are there attendees that may not attend your event due to their own financial, geographic or scheduling constraints?
• Will Hybrid components extend the reach of your event to potential customers not available through other marketing channels?
• Would your organization benefit from greater customer loyalty, by offering them alternative conference access options aligned with their current needs?
©2009 Professional Convention Management Association
Everyone Wins With Hybrid Events
•Increased Event Attendance•Enhanced Member Value•Enhanced Market Exposure•Business Growth for All
©2009 Professional Convention Management Association
Please Connect With Me
Michael McCurry - @MichaelMcCurry (Twitter)
Blog: http://www.michaelmccurry.net/
Email: mike.mccurry@experient-inc.com
©2009 Professional Convention Management Association
THANK YOU!
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