Tips and Tricks to Stay Out of the Spam Folder

Tips and Tricks to Stay Out of the Spam Folder"

Presenters:"Rob Piers"Technical Account Manager""Melanie Rowe"Sr Technical Account Manager""

Housekeeping u ReadyTalk

•  View in FULL Screen Mode u Questions for Rob and Melanie

•  Ask questions by using the CHAT function •  When the presentation begins, you will see the chat box as a floating

window to use at any time •  Questions will only be seen by the moderators, not all attendees, so go

ahead and ask as many questions as you want! u Follow Up

•  You will get an email with a link to the recording and a copy of all slides

Founded July 2009 TechStars Graduate

200+ Employees

Office locations in: Boulder | Denver | Anaheim San Francisco | Europe

Angel investors include:

Scott Petry Founder, Postini

Matt Mullenweg Founder, Wordpress

$27M venture capital raised

(Series B closed January 2012)

Investment

Email Landscape

Transactional Marketing

13 Billion /month

450 Million /day

Sending

MelanieRowe Sr Technical Account Manager melanie.rowe@sendgrid.com

RobPiers Technical Account Manager rob.piers@sendgrid.com

Presenters

8

22%

What are spam filters?

Half Human/Half Technical

Email Deliverability…

Your Server

…Easy Right?

AOL  

Yahoo  

Google  

Live  

.edu  

Etc…  

ISPs  

Your  Mail  Server  

SORBS  

BSB  

CBL  

PSBL  

SPAMCOP  

Blacklists  

Etc…  

Google  

McAfee  

Mail  Trust  

Spam  Assassin  

Cloudmark  

Etc…  

Spam  Filters  

SPAM

AOL  

Yahoo  

Google  

Live  

.edu  

Etc…  

ISPs  

Your  Mail  Server  

SORBS  

BSB  

CBL  

PSBL  

SPAMCOP  

Blacklists  

Etc…  

Google  

McAfee  

Mail  Trust  

Spam  Assassin  

Cloudmark  

Etc…  

Spam  Filters  

SPAM

Outline

Before the Send

Repu

tatio

n

IP Reputation

169.254.219.226   169.254.219.226  

Shared IP" Dedicated IP"

CAN-SPAM!1.  Don’t use false or misleading header information"2.  Don’t use deceptive subject lines"3.  Identify the message as an advertisement"4.  Tell recipients where you’re located"5.  Tell recipients how to opt out of receiving future email

from you"6.  Honor opt-out requests promptly"7.  Monitor what others are doing on your behalf"

CASL !(Canada’s Anti-Spam Legislation)!•  Identify the sender of the message"•  Provide a way to contact the sender"•  Provide a functioning unsubscribe method"•  Store the opt-in information of each of your

recipient addresses"

Authenticate "Your "Email

DKIM, SPF, & DMARC

Segment Wisely

Test Before Sending

The Message Itself

Make Unsubscribe"Easy…

Images

HTML & Plain Text

Attachments

After the Send

Engagement

The inbox is a"moving target…

Right Message

Right Person

Right Time

Right Frequency

sendgrid.com/resources sendgrid.com/blog

Mentioned Resources Free blacklist checker: •  multirbl.valli.org Test your mail: •  mail-tester.com Event Webhook Guide: •  sendgrid.com/resources EventKit: •  sendgrid.com/docs/VidGrid/Event_Notification/eventkit.html

"

Questions?"

Thanks!"