Tino De Carlo Presentation Jan 2010

A New DecadeA New DecadeAnother Year in Another Year in TransitionTransition

Welcome to 2010-

January 21, 2010

2010 OFFICER SLATE

President: Tino DeCarlo

President-Elect: Richard Roash

Treasurer: Stephanie Hanaway

Secretary: Michael Guire

Immediate Past President: Jenny Day

AMM Executive Director: Mary Beth Kurland

2009A Year To Remember to Forget

We’re Getting Wacked !!

Our Mission

Our Brands

to build and promote the value of our brands as the most effective and efficient medium to reach the healthcare professional.

The Most Dramatic Transformation In Its History

• Shift From Print• Growth & Diversity of Digital Media• Regulatory Constraints• Significant Growth In Custom Media or Special Projects• Less than 5% Annual Growth Projected Throughout 2015• Recessionary Environment

AMM Goals• Develop & Maintain High Standards of Publishing Practices• Outstanding Educational & Networking Sessions

• Seven educational meetings• The Nexus Awards• The Doctors Choice Awards• Webcasts & Webinars

• Membership Retention & Development• AH Partnership• Aggressive New Membership Drive• Digital Member Outreach

AMM Goals• Provide New Products & Services to serve our member needs

• Valuable Research To Know• Compelling Research To Show• New Website, Career Center & Job Board• E-Newsletter

• Forge Valuable Alliances & PartnershipsCHCC AHMDABM HBAAAAA OPA

A Special AppreciationAMM Committees, Committee Chairs & Board Liasons

• Advertising, Marketing & Research• Doctors’ Choice Awards• Nexus Awards• Government & Industry Relations• Membership• Production• Programs & Seminars• Website Development & Updates• AMM Social Committee__________________________• Our Publishing & Associate Members

2010 Program Kick-Off

• John Kamp Executive Director, Coalition for Healthcare Communications The Current Regulatory and Political Landscape of Pharmaceutical Marketing & Education.

• Richard Anderson Chairman & CEO, Promotional Economics Institute The Economics of Promotion:  Understanding & Projecting the Impact of Promotion.