TIM how to get real results from your social media efforts jeremy wright
Post on 22-Jan-2018
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Getting REAL Results From Your Social Media
It’s Time to Grow!#realsocialROItime
@jeremywright
WARNING
• We are going to cover a LOT today• Download link at the end: • Talk• Tools• Examples
• The Old Way of Digital Marketing (and why it sucks)• The Fresh New Way Yo (YOLO)• Who Are You?• Who Are They? • Getting Them Motivated• EXAMPLE TIME!• What to Focus On TODAY
Today’s Agenda
The Old Way – Question Time!
The Old Way
The Old Way
Why Is This Broken?
The New Pillars for Marketing in 2016
Who You Are
Who You Are
What You Do
What You Do
Audience Profile
Audience Profile
Buyer’s JourneyBuyer’s Journey
Core OffersCore Offers
• Who are you?
• What do you do?
• Why are you unique and valuable?
Who
Are
You
?
There Can Be Only OnePlatform
CommunityService
Solution
Consolidation
We are a that enables you to ______ so that you can .
We are a that enables you to ______ so that you can .
What We Don’t Do
Task Reason
Imagine a world where…
• Going beyond “soccer mom” as your target
• What do they need / want?
• How are you their best solution?W
ho A
re T
hey?
Our Target Market
Entrepreneur/CEO – Existing Business Extension
Our Target Market
“Startup” CEO (2-20 people) (post-Series A)
Our Target Market
Product Lead/Manager, Under 1BB in Revenue
• What are your market’s needsand challenges?
• How are you going to help them?
• What is your key message for this year?
Build
ing
You
r M
essa
ge
Key Market Challenge
If , We’d Be Okay (customer pain)
If , We’d Be Okay (customer pain)
If The Internet Didn’t Exist, We’d Be OkayIf The Internet Didn’t Exist, We’d Be Okay
Radio Example
Where We Are Strongest
We Do _ Better Than AnyoneWe Do _ Better Than Anyone
Key FY15 Benefit
Use Us So That You Can .Use Us So That You Can .
Key FY15 Message
Screw . Let’s experience __________ using us. Here’s how…
Screw . Let’s experience __________ using us. Here’s how…
Key FY16 Message DRAFTWho We Are:
We are a Consumer Engagement Platform that streamlines and consolidates the customer journey, enabling brands to treat their
customers like real people
Who We Are: We are a Consumer Engagement Platform that streamlines and
consolidates the customer journey, enabling brands to treat their customers like real people
Key FY16 Message: The future is augmented. Let us show you tomorrow, today.
Key FY16 Message: The future is augmented. Let us show you tomorrow, today.
What We Do: We have a turnkey solution set that enables you to enhance your
environment so that you can do what you love on one device.
What We Do: We have a turnkey solution set that enables you to enhance your
environment so that you can do what you love on one device.
Why Use Us: Use Us So That You Can achieve 360 xxx, with one source
Why Use Us: Use Us So That You Can achieve 360 xxx, with one source
Get
ting
The
m M
otiv
ated
•Exploring the Buyer’s Journey
•Developing content that motivates
•How social really amplifiesand delivers real results
• Who you are• What you do• Why / how you are unique• What you DON’T do• Who your audience is• What they want and need• NOT BAD FOR AN HOUR! WELL DONE YOU!
What You Now Know
Stages to Buying
Stages to Buying
Stages to Buying
Goal Identify the problem Identify right approach Choose a product/company
Key Question
Is this something I should be thinking about?
What do I need, and why? What’s the right balance for my needs?
Type of Content
InfographicAnalyst reportsIndustry overviewsAKA: Short or informative
Case studiesWhite papersWebinarsAKA: Solution-focused
Comparison guidesCalculatorsHow-To GuidesAKA: Decision-making tools
The Secret
YourEffort
Value to Them
Their Data
Your New Ecosystem of Content
Big Sexy Offer
Big Sexy Offer
BlogBlog
BlogBlog
BlogBlog
Top 5 ListTop 5 List
Info GraphicInfo
Graphic BlogBlog BlogBlog
Announce Email
Announce Email
Summary Email
Summary Email
FBFB SocialSocial
Twitter FBFB SocialSocial
Twitter FBFB SocialSocial
Twitter FBFB SocialSocial
Twitter FBFB SocialSocial
Now Let’s Put It Together: Example Time!Now Let’s Put It Together: Example Time!
There Can Be Only OnePersonal Training
Sustainable FitnessHolistic Training
Lifestyle Coach
Personal Wellness Coach
Consolidation
We are a personal trainer & holistic nutritionist that enables you to build a sustainable
lifestyle so that you can hit your goals, whatever they are .
We are a personal trainer & holistic nutritionist that enables you to build a sustainable
lifestyle so that you can hit your goals, whatever they are .
Our Target Market
“Tryers” – WANT to get better
Our Target Market
Sports people / fitness people where results matter
So… The Offer?
Personal Wellness Offer
Personalized Fitness & Wellness
Guide
Personalized Fitness & Wellness
Guide
Three Keys to Your Monthly PlanThree Keys to Your Monthly Plan
60-Second “How To” Videos60-Second “How To” Videos
Six Healthy Meals to Boost Your Energy
Six Healthy Meals to Boost Your Energy
Top 5 ListTop 5 List
Home Workout Infographic
Home Workout Infographic BlogBlog
TW / FB
TW / FB
Announce Email
Announce Email
Summary Email
Summary Email
TW / FB
TW / FB
TW / FB
TW / FB
TW / FB
TW / FB
TW / FB
TW / FB
Offer Email (drip)
So, would you rather have a system like THAT? Or…So, would you rather have a system like THAT? Or…
THIS?
Tada! ROI! Not: post timing, titles, engagement boosters, etc! ;-) Tada! ROI! Not: post timing, titles, engagement boosters, etc! ;-)
So, What Should You Focus On TODAY?So, What Should You Focus On TODAY?
What Should You Do?
Thank You!
#realsocialROItime
@jeremywright
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