Tiffany St James: The Social Impact of Technology

The Social Effects of Technology

Like MindsCreativity and CurationExeter, 28 October, 2010

Tiffany St James@tiffanystjames

The world is changing...

Eric Schmidt, CEO, Google Between the birth of the

world and 2003, there were five exabytes of information created.

We [now] create five exabytes every two days.

Online universe sizeGlobally: 625m

1 in 13 of all humans

Mobile: 1/5th of users

Google: “1.8 bn online”

Why people use the internetSource: Global Web Index Oct 2010

Worldwide adoption stats

So what?

6 pervasive trends

Source: James Cashmore Head of EntertainmentGoogle 24/08/10

55% of office space is empty…

The lure of digital stimulation

The myth of multi-tasking

Internet penetration by country

Digital Inclusion

Save money *Stay up-to-date * Keep in touch Job hunt * Hobbies *Make life easier

9 million adults in the UK who have never used the internet – Four million of those are among the most disadvantaged:39% are over 6538% are unemployed19% are families with children.

Trust in communications

News arrives through other channels

How did you hear about the demise of MJ?

Mumbai hotel bombings by SMS

Jan 09: Hudson River Landing on twitter first

Digital lifestyles

Direct Entertainment

Democracy in action?

Power to the lobby

Trafigura,Twitter & The Guardian

Individuals vs Businesses

Social for good

Thank you

Tiffany St Jamestiffany@stimulationltd.co.ukwww.twitter.com/tiffanystjameswww.stimulationltd.co.uk