TIDE Analytics - Scaling customer observation

tideanalytics.com

TIDE Analytics provides user friendly data, analysis and insights by collecting foot traffics data for

retails and malls in real time.

Why do you need TIDE Analytics? (Scenario 1)

and they are usually in shopping malls.

Mark (40 years old) is the owner of a chain of

Chinese restaurants.

He has a total of !8 restaurants now

Mark is always busy.

Traveling between all his restaurants every day while planning the future of his business.

Mark’s business is doing fine but

he feels his restaurants could

do a whole lot better if he knew…

…how many daily passersby there are so he could maximize customer conversion. Gotta

catch ‘em all!

So Mark started to analyse the transaction

data but it wasn’t enough.

There wasn’t a record indicating how many passersby, how long his customers stayed and when they stayed longer.

He also couldn’t get much information about his customers’ behaviour as he is not always at the restaurants.

Then he searched for and tried several methods:

CCTVAssigning a person to do headcounts

(costly & trend shifts)

Use door counters

(inaccurate & only indoors)

(Too expensive)

He was frustrated and continued searching online.

He found TIDE Analytics and decided to give it a try

since it was quite !affordable and easy to

understand.

After a month of using TIDE Analytics:

he can see !how many customers he has, !how many passersby at each store,

exactly what time customers enter, the duration of their stay, !

and how many loyal returning customers he has.

Also, it all updates in real time!

Customers Passersby

Returning !Customers

Stay Time Bounced

With all these benefits that TIDE Analytics provides, Mark can easily analyse customer behaviour:

He discovered he was losing out on business during teatime despite the many passersby.

So he decided to do a teatime promotion and sales improved significantly.

120 15

What are the long-term benefits of TIDE Analytics?

(Scenario 2)

Trends change as time passes, and some customers may have forgotten the restaurant.

Mark decided he needs to run a promotion so people can

remember his restaurants and come back for a treat.

The restaurants' sales drop gradually.

Mark looks back at his previous promotions through TIDE Analytics

and identified those that !!!!!!!

as it’s aligned to his current !promotion strategy.

brought back customers !(retention)

generated awareness

As a result, his new promotion is a success.

Extra feature to further engage your customers & gain

lasting loyalty.

(Scenario 3)

Mark has an app for his restaurants that

rewards his customers

So Mark decided to take advantage of !TIDE’s Beacon platform.

but it requires extra effort to get the

customers to redeem the points or promotion.

Click here

Click there

Click again

Go to counter !to verify please

With this, he can engage his customers by sending a welcome message through the app

the moment they walk in and immediately give them points

and promotions.

All this is possible using TIDE’s Beacon.