Thumbs Up - Thai Start Up Ecosystem

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Mimee from Thumbs Up breaks down the Thai Startup Ecosystem from Bangkok at the Tech In Asia Meetup

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Thailand Startup Ecosystem

Who is ?

1st Startup Event in Thailand“Start it Up, Power it Up”

TV Show

thumbsup.in.th

Official Partnership with Econsultancy

We are the pioneer of Startup Media in Thailand

What are you thinking of Thailand?

Tourism Agriculture

How about IT industry?

Agenda

Thailand Market Situation Key player in Startup Ecosystem

PaymentInfrastructure

Rising Startups

Thailand Market Situation

Number of population (2012 Est.) : 67,091,089

Internet Users (2000) : 2,300,000

Internet Users (June 2012) : 20,100,000Penetration (% Population) : 30%

Source: http://www.internetworldstats.comNational Statistical Office of Thailand

Internet Users

Facebook Users (Mar 2013) : 18,202,320 Users

% of population : 27.13%

% of online population : 124.21%

Facebook users

51%49%

Mobile Users (Sub.)

Q1/2013 Growth Rate

Total 87,445,730 4.10%

Prepaid 76,508,667 3.08%

Postpaid 10,937,063 11.8%

Mobile Market Share(Q1 2013)

Source : nbtc.go.th

Mobile Penetration 128.77%

Mobile Users

41.49% 29.54% 20.7%

Others 8.27%

Non voice revenue is growing up(Q3 2012)

Source : nbtc.go.th

Mobile Nonvoice Revenue

SmartphoneForecast Number of Smartphone sales in 2013

7.5 million units

Android 68% shareiOS 18% sharethen Windows Phone 8 and Blackberry 10% [GFK]

PaymentInfrastructure

 No. of Bank

Account Amount< 50,000 THB 69,811,220 343,349 50,000 - 100,000 THB 3,531,025 251,192100,000 - 200,000 THB 2,800,111 390,017200,000 - 500,000 THB 2,420,937 764,728500,000 - 1,000,000 THB 1,116,753 809,0761,000,000 - 10,000,000 THB 1,101,557 2,804,04310,000,000 - 25,000,000 THB 58,940 893,97025,000,000 - 50,000,000 THB 17,862 637,789

50,000,000 - 100,000,000 THB 7,390 522,180100,000,000 - 200,000,000 THB 3,026 424,494200,000,000 - 500,000,000 THB 1,558 487,053> 500,000,000 THB 740 1,123,671Total 80,871,119 9,451,562Source : Bank of Thailand (March 2013)

Bank Accounts

The total number of credit cards (Y2011) stood at

15.3 million cards, increasing by 8% from 14.2 million cards in Y2010.

Credit Card Users

Payment Gateway/ Ewallet

http://123.co.th

Key Playerin

Startup Ecosystem

Venture Capital

Incubator/Accelerators

Co-working Space

TrainingKnowledge Hub

Media

Startup Ecosystem

http://www.ookbee.com/

• Makes early stage investments in high potential businesses focused on e-commerce. • Strategic investment from Siemer Ventures (USA), Recruit Strategic Partners “RSP”

(Japan) and GMO Venture Partners (Japan)

Incubator/Accelerators

Want to create our own product or platform

Project-basedOutsourcing

Past few years……

The rising of startup community

Now

Thai Tech Startup

Early Stage

Varieties

Sample Success Stories

Poramet MinsiriWeb Portal(2000)

Ecommerce Site

(2001)

Business Area Founder Stories

• Acquired by MWEB • Now owned by Tencent

Pawoot Pongvitayapanu • Taken over by Rakuten

Online HotelReservation

(1997)

Michael Kenny(TH -> SG)

• Acquired by Priceline.com

Sample Success Stories

Paul SrivorakulTom Srivorakul

Social Commerce/Deals(2009)

E-Book Store(2010)

Business Area Founder Stories

• Acquired by LivingSocial

Management of IT WORKS

• Raised 2M USD from Invent

Restaurant Review Platform

(2010)

Yod ChinsupakulPattrawoot Suesatayasilp

• Secured series A funding from Recruit Strategic Partners(RSP)

Rising Stars

• Platform-based business model

• The new cloud platform for Smart TVs, VoiP, healthcare solutions, and lots more.

• Software House, System Integrator (SI) and developer could make use of it to power advert screens, home automation for lights or electronics, web TV, video-on-demand, and video conferencing.

• Developed by theVCgroup which is the partner of Foxconn.

http://thevcgroup.com

• SocialEnable is a powerful Social Media Management Tools which allows user to manage various social media channels from one application. This application contains incident, campaign management and measurement features to let an enterprise go beyond Social Media Marketing with Social CRM.

• Developed by Computerlogy which is selected as one of Facebook PMD in Apps and they are the winner of Facebook World Hack 2012 in Jakarta

http://socialenable.com

http://builk.com

• Builk.com is a professional social network connecting construction professionals through their business activities e.g. budgeting, job costing, purchasing, invoicing and site collaboration. Construction companies work for FREE and connect to their suppliers, designers and customers easier.

• Received US$400,000 in investment from Project Planning Service PLC as strategic partners.

• Digio has successfully implemented the first ever mobile EMV-certified card payment platform in Asia together with Kasikorn Bank, the leading digital bank in the region.

http://digio.co.th

Thailand Market SituationImproved internet access by 3G & 4G LTE from Mobile Operators

• Increase number of internet Users• Reduce digital divide• Create more business opportunity

Mobile operators try to create competitive differentiation

Thai Tech Startup1. Time for education and knowledge sharing

(Turn technology into Business) 2. Seed funding3. Connection

Summary

Oranuch LerdsuwankijCo-founder of thumbsup.in.thTwitter: @mimeeEmail : mimee@thumbsup.in.thWebsite : http://thumbsup.in.th

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