Three myths about creativity and entrepeneurship

Three Myths That You Need to Know About

Creativity and entrepreneurship

Whenever people start a company, they always thought of

something BIG

Whenever people start a company, they always thought of

something BIG

“More Female

Employees!”

And then, they always end up doing something common

LET’S BE CREATIVE*!

LET’S BE CREATIVE*!

Innovation, new line-up of products, more Ads,

more budget allocation, and etc.

Unfortunately, most of them

During the process

Ever wondering why creativity

doesn’t drive up your business?

Ever wondering why creativity

doesn’t drive up your business?

P.S: We used to

Here are

THREE MYTHSabout creativity and entrepreneurship

that you might want to know

CREATIVITY WORKS ALL THE TIME

1

Like magic!

More creative = more innovation = more profit

WRONG!

Study Case:

CrestToothpaste

1. Highest market share in US

2. Well known for it Cavity

Prevention Formula since 1955

3. Made one of the greatest

mistakes in history, which is

launching…

pro

du

cts

•Crest Maximum Strength Sensitivity Original Formula

•Soothing Whitening Paste.

•Crest Tartar Control Whitening Plus

•Scope Cool Peppermint Liquid Gel.

•Crest Baking Soda Peroxide Whitening

•with Tartar Protection.

•Crest Dentist Choice

•BLABLABLABLABLA

CREATIVE ADSWORK LIKE WONDERS

2

More ads = more profits

Everyday, we are exposed to millions

of information

Our brains adapt to this kind of situation by filtering out all the unnecessary information

Our brains adapt to this kind of situation by filtering out all the unnecessary information

Ads ranked as the most filtered

objects, which is why Ads is now

being regarded as the most

untrusted media

But people keep spending more budget on it

But people keep spending more budget on it

Because they think it’s worth it!

But it wasn’t that good, trust me.

This man

This manWas a second year student when he started amultimillion company that beat IBM.

This manWas a second year student when he started amultimillion company that beat IBM.

His name is:

This manWas a second year student when he started amultimillion company that beat IBM.

His name is:

Michael

His trick?

DIRECT MARKETING!HE SELLS HIS PRODUCT TO CORPORATION VIA TELEPHONE!

IT WORKS!

Why creative Ads doesn’t work on Young Company:

1. Expensive

2. A lot of people talking about your Ads

doesn’t mean that your sales will go up

3. There’s a cheaper way to build

publicity

creativity willnever win against money

3

iPod VS Sony Walkman Story

Sony Walkman used to have a

strong market, until Apple came

up with a very idea

Sony Walkman used to have a

strong market, until Apple came

up with a very idea

All that Steve Jobs do was using his creativity to capturehis consumer by creating

Capacity MP3 Players known as iPod

All that Steve Jobs do was using his creativity to capturehis consumer by creating

Capacity MP3 Players known as iPod

20 times Sony Walkman

Why he succeed?

Because he uses his creativity to create something that matters

Even though there are a lot of MP3

Players, but there was none that could

surpassed the capacity of iPod

how to use creativity to start up your business?

Present something

IMPORTANT

Understand your

CONSUMERnot everyone

Present your ideas in an

INTERESTINGway

Here’s a few more tricks on how to be a Creativepreneur

Worry not.

Thank You!