Thought Provoking Trends Opticianry Summit May 1-2, 2012.
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Thought Provoking Trends
Opticianry SummitMay 1-2, 2012
Our IntentO To provoke thoughtO To indicate potential areas for
considerationO To stimulate discussion and debate
BABY BOOMERS AGING
O Need more eyecare
O More doctor visits, chair time, surgery, after care
O Need more eyewear, more complicated
O Needs for low vision aids
• What’s your expertise?
• Do you like seniors?
• Visual aids needs for the blind and visually impaired is growing.
• How should demographic changes be added to the opticians scope of practice?
O Spectacle sales ~150,000 pairs/month
O PD requests can result in patient conflict
O CL replacement is 15% of contact lens sales
O Borders, Blockbuster, Netflix
• What’s your attitude about online eyewear
• Will you change the way you do things?
• What do you need to know?
• When will you be brick and click?
• Can you make sunwear as a viable expression of your commitment to patients?
ONLINE
SHORTAGE OF HEALTHCARE
WORKERSO Not enough MD’sO OD – more
schools but still an expected shortage
O Nurses and allied health professionals
• Are there enough
opticians and
techs?
• What are the new
skills that need to
be added?
• In a shortage, what
job tasks
should/could be
transferred?
DIGITAL TECHNOLOGIES
O The digital world is changing faster than we can absorb it
O Wavefront, optimized, aberrometry….
O 65% independents suggest that they dispense freeformO Lab results suggest
~20%
O Some ‘experts’ have it wrong
O Refraction by iPhone, Google eyeglasses
• What does it take to address this markets adversity to new?
• Don’t you trust us?
• Products are more sophisticated, opticians are not?
• Do you have the tools to know what’s real?
EDUCATION, REQUIREME
NTS & AVAILABILITY
O Mixed requirements state to state for opticians
O Some states separate licenses
O No state’s reciprocity
O Education approvers are also deliverers
O Education is mainstay of association revenue
O Associations struggle for members
• Is Licensure important?
• Should education be required? What should it be?
• Why does/doesn’t Optometry and Ophthalmology help?
• Should there be a common states agreement?
NATIONAL HEALTHCARE
LAWO A push for more
eye examsO ODs legislating
required exams for kids entering school
O Check Yearly, See Clearly (program over, intent still there)
• What “get-together” programs should we endorse?
SALARY AND COMPENSATI
ON
• Happy with your compensation?
• Does it warrant growth in the profession?
• Chicken or egg – education and skill or compensation?
O Average OD Staff Salaries ~$15-16
INDEPENDENT OPTICIANRY DISAPPEARIN
G
O 30 year trend
OMixed goals and infighting
• Do we still want to be independent or instead work for others (MD & OD)?
• How can the trend be reversed?
• What program is needed to develop the independent?
O 83%‐87% of consumers view eyeglasses primarily as a medical necessityO 75%‐82% see plano
sunglasses as a medical necessity
O 11.1% of all eyeglass wearers reported that they would “definitely” be willing to pay extra money for a pair of frames produced by a top‐name designer
• What is the role of brand and style in Opticianry?
• Is Brand 50% of the sale
• Is this good for retail, online, independent, etc…?
Do Consumers Value the Fashion or Function
in Their Eyewear?
DEFINE OPTICIAN
O Optical dispensers receive favorable ratings of excellent or good on sales assistance overall from the majority (83%) of consumers.
O Over half, 55% of consumers say the dispenser is very or somewhat important in helping them reach their final decision.
• Who are you now?
• What should you be in the future?
• Is there segmentation coming?
• What are the essential skills required?
OPTICIANRY’S SCOPE
STALLEDO No new state
licenses on >30 years
O No new certification test requirementsO Added
“Advanced”O Potential new
certificationsO Optician
refractionistO Sight testing
• What is an optician?
• Will everyone agree to the definition and promote it?
• What are the new skill definitions?
ARE YOU DOING THE BEST JOB?
O Average AR lenses approaching a third of lenses – is that good?
O Does the consumer really know what you’re there for?
NO RECOGNIZED EDUCATIONAL
STANDARDS FOR OPTICIANRY
O Everyone has a new or different idea
O Requires technical, clinical competencies
O Requires reasonable expectation of time to learn/complete
O Must include on-the-job clinical experience, supervised, documented and tested
• What should the
program include?
• How can it be made accessible?
• How to add the
hands-on?
SHOULD YOU WEAR
SUNGLASSES?
O The data suggests that we do a very poor job
CONSUMERS DON’T KNOW
“O” O Optician, Optometrist, Ophthalmologist
O Optometrist is the “go-to” word, ODs doing an excellent job
• Do we know who we are?
• What are the right venues to teach “optician”?
• What do we need to do first, next, next, next…?
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