Thomas Mathibela Secretariat CIOA 29 November 2011.

Thomas Mathibela

SecretariatCIOA

29 November 2011

2. Situational AnalysisStrengths:Diverse range of attractions and experiences.Range of ports that can service cruise liners.Established destination cruise association with a clear constitution.

Opportunities:Seatrade workshop and educational for executives of leading cruise liner corporates.Seatrade exhibition.Focused presentation session at Seatrade Miami.Establishment of an incentive fund.Appointment of a specialist representative to engage major cruise liners and to refine strategy.CIOA membership recruitment of all the cruise stakeholders of East Coast of Africa and Indian Ocean Islands.

Weaknesses :Level of promotion and packaging of the East Coast of Africa and Indian Ocean Islands as a cruise destination.Lack of multi-purpose cruise liner terminals.Retention of key countries as members of the CIOA.Ground handling services and shore excursions.

Threats:Perceptions of Africa particularly the issue of piracy.

3. Vision & MissionTo position the Southern & East Coast of

Africa and the Indian Ocean Islands as an attractive destination for cruise liner itineraries.

To create an enabling environment for the development of the Southern & East Coast of Africa and the Indian Ocean Islands as a destination for cruise liner itineraries.

4. Objectives To jointly promote and market the southern and

eastern seaboard of Africa and the southern Indian Ocean Islands as a destination for cruise itineraries;

To maintain a research and knowledge management system regarding port networks and other strategic information pertaining to cruise tourism;

To foster cooperation between the regions ports, government and cruise operators;

To encourage the development of cruise business in the region;

5. Objectives (cont.) To keep members of the latest developments in

this industry by attending cruise related conferences and joining relevant international bodies;

Ensuring that the regions tourism stakeholders get involved in/ participate in cruise tourism promotion;

Urge members to use PMAESA Ports as a base for cruise operations;

Provide a regional forum for an integrated and unified approach to cruise tourism.

6.Positioning and BrandingKey differentiator or distinctive experience

offered by the East Coast of Africa and the Indian Ocean Islands as a destination for cruise liner itineraries.

Developing a destination brand that offers a promise of a unique or distinctive experience.

7.InitiativesProjectCIOA launched at Indaba 2009 in DurbanCIOA Brochure and Website launchedSeatrade Med Exhibition Stand and conference

participationSeatrade articleCruise Shipping Miami Conference Session &

Exhibition StandAppointment of sales representative &trade market mapping

Seatrade Africa Forum 2011 in Durban

THANK YOU