ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
Post on 29-Aug-2014
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Source: http://internetretailing.net/2012/08/childrens-furniture-company-closes-down-in-the-wake-of-googles-penguin-update/
Source: https://twitter.com/rishil/status/225551802903441408Source: https://twitter.com/jane_copland/status/225528790955212800 Source: http://www.seobook.com/curious-case-small-business-and-seo
Source: http://internetretailing.net/2012/10/childrens-furniture-company-relaunches-under-new-ownership/
WHAT ARE PEOPLE DOING
NOW?
Panda identifies thin/weak content and penalises you for publishing it
Source: http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main
Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
Penguin penalises you for thin/weak content which links to you
Credit to @SEOAware: http://pinterest.com/pin/175570085444092583/
Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
SOME PEOPLE THINK GOOGLE IS SAYING THIS…
Credit to @SEOAware: http://pinterest.com/pin/175570085444092583/
…BECAUSE OF STATEMENTS LIKE THIS
Image Credit: http://seomemes.com/
SOME PEOPLE THINK GOOGLE IS SAYING THIS…
Source Credit: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
SIMPLY BECAUSE IT SAYS SO IN THEIR GUIDELINES
SOME PEOPLE BELIEVE GOOGLE IS HEADING TOWARDS SOCIAL AS A SIGNAL
Source Credit: http://www.slideshare.net/kevgibboSource Credit: http://www.seobook.com/engagement-marketing Source Credit: http://www.lynetteradio.com/2013/the-new-seo-social-engagement-optimization
Source Credit: http://www.youtube.com/watch?v=2jYJV9zHy04 Cool To Read: http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-googleCool To Read : http://www.searchenginenews.com/blog/entry/matt-cutts-view-on-the-importance-of-social-signals-in-the-future-the-power#.UStRTDDlFXU
BECAUSE THIS GUY IS SAYING IT!
Image Credit: http://01100111011001010110010101101011.co.uk/2012/04/matt-cutts-masterplan
SOME PEOPLE BELIEVE GOOGLE ARE ALL ABOUT THE MONEY SO LET’S F*CK SEO!
PAID RESULTS
PAID RESULTS
BECAUSE WITH SERPS LIKE THIS WHO COULD BLAME THEM?
WHAT HAPPENED
TWO WEEKS AGO?!?!
More information here: http://www.searchmetrics.com/en/
WHICH BROUGHT OUT THE SEO DETECTIVES
WHAT DID THEY FIND?
OVERDOING GUEST POSTS?
More information here: http://martinmacdonald.net/interflora-seo-penalty/
LINK NETWORK?
More information here: http://www.irishwonder.com/blog/2013/02/22/so-who-got-interflora-penalised/
YEAH, BUT ALSO……
Other Good Read: http://www.linkresearchtools.com/case-studies/interflora-penalty/
ADVERTORIALS
Source Credit: http://www.davidnaylor.co.uk/interflora-what-really-happened.htmlCredit to - @anthonyshapley & Team
WERE THEY RIGHT?
PRETTY MUCH EVEN THIS GUY SAID SO…..
Source Credit: https://twitter.com/mattcutts
Source Credit: https://twitter.com/mattcutts
PAID LINKS THAT PURPOSEFULLY PASS
PAGERANK
DON’T TAKE THE PISS WITH
GOOGLE!
SO WHAT NOW?
………NEXT UPDATE?
WE’VE HAD THE PANDA UPDATE...
THE PENGUIN UPDATE....
THE PAK HOU UPDATE!
BUT SERIOUSLY....
LET’S THINK LIKE GOOGLE…..
GOOGLE ALREADY TOLD US:
- PANDA – SH*T CONTENT- PENGUIN – SH*T LINKS- AGENT RANK – WHO LINKS TO WHO
ESSENTIALLY GOOGLE IS TRYING TO FUTURE PROOF THEIR SEARCH ENGINE FROM SPAMMERS
STAYING AHEAD OF THE GAME
WELCOME PAGE METRIC RANK –
2013 & BEYOND
PAGE METRIC RANK:
1) SOCIAL SIGNALS
2) LINK SIGNALS
SOCIAL METRICS:
- FACEBOOK- TWITTER- GOOGLE PLUS- LINKEDIN- PINTEREST- STUMBLES
Source Credit: http://mashable.com/2013/02/23/online-campaign-homeless-ring/
THIS WILL NEVER HAPPEN ON MASHABLE…
Source Credit: http://mashable.com/2011/09/30/twitter-history-infographic/
Source Credit: http://mashable.com/2012/07/13/nomophobia-infographic/
Source Credit: http://mashable.com/2012/07/13/nomophobia-infographic/Source Credit: http://mashable.com/2012/07/30/how-much-would-it-cost-to-be-batman/
HOW DO WE MEASURE HUMAN INTERACTIONS?
Source: http://socialcrawlytics.com
HELLO #SOCIALCRAWLYTICS
Original Data from: http://socialcrawlytics.com
/2011/01/28/text-messaging-comic/ /2011/11/08/starbucks-ar-app/ /2011/06/03/mi6-hacks-al-qaeda/ /2010/06/29/social-customer-service/0
20000
40000
60000
80000
100000
120000
140000
TOTAL CONTENT SOCIAL SHARES FROM 300 URLS
Client Social Media Metrics
- Upper Quartiles – 7648 TOTAL SOCIAL SHARES
- Median Quartiles – 5490 TOTAL SOCIAL SHARES
- Lower Quartiles – 4601 TOTAL SOCIAL SHARES
- Extreme Anomalies
- Best - 130416 TOTAL SOCIAL SHARES
- Worst - 3897 TOTAL SOCIAL SHARES
Original Data from: http://socialcrawlytics.com
Original Data from: http://socialcrawlytics.com
Client Social Media Metrics
- Upper Quartiles – 7648 TOTAL SOCIAL SHARES
- Median Quartiles – 5490 TOTAL SOCIAL SHARES
- Lower Quartiles – 4601 TOTAL SOCIAL SHARES
- Extreme Anomalies
- Best - 130416 TOTAL SOCIAL SHARES
- Worst - 3897 TOTAL SOCIAL SHARES
Original Data from: http://socialcrawlytics.com
Client Social Media Metrics
THIS ESSENTIALLY SHOWS YOU HOW TO BENCH MARK YOUR SOCIAL METRIC FIGURES WITH WHATS GOING ONSITE
Original Data from: http://socialcrawlytics.com
Client Social Media Metrics
TOTAL = 2275
TOTAL = 8,842
PAGE METRICS:- AUTHOR
- LINK METRICS- PAGE RANK- DOMAIN AUTHORITY- CITATION & TRUST FLOW- LINK RELEVANCE
- REFERRING DOMAINS- CITATION LINKS- CO CITATION LINKS
WHO links to you could be more important than WHERE it’s from
Source Credit: http://www.recommendedusers.com/authors-writers/
THE QUALITY OF THE ORIGINAL DOMAIN- METRICS
- PAGERANK- DOMAIN AUTHORITY- CITATION & TRUST FLOW- LINK RELEVANCE- IP ADDRESS - EXTERNAL VS INTERNAL LINKS
NUMBER OF CITATION LINKS FROM REFERRING URL
NUMBER OF CITATION LINKS FROM REFERRING URL
0100200300400500600700800900
SEOMOZ REFERRING DOMAINS – TOP 100 BLOG POSTS
ExtUniqueIPs
NUMBER OF CITATION LINKS FROM REFERRING URL
SEOMOZ TOP 100 URL REFERRING UNIQUE DOMAINS
- Upper Quartiles – 183 UNIQUE REFERRING DOMAINS
- Median Quartiles – 93 UNIQUE REFERRING DOMAINS
- Lower Quartiles – 60 UNIQUE REFERRING DOMAINS
- RANGE- UPPER - 812- LOWER - 37
NUMBER OF CO-CITATION LINKS
NUMBER OF CO-CITATION LINKS GENERRATED FROM REFERRING URL
Source Credit: http://vysibility.com/dump-the-anchor-text-start-focusing-on-co-citations/Further Reading: : http://searchenginewatch.com/article/2251195/What-is-SEO-Cocitation
HOW DO WE TRACK CO CITATIONS?
TRACKING CO-CITATIONS IDEA 1
Source Credit : http://vysibility.com/dump-the-anchor-text-start-focusing-on-co-citations/
TRACKING CO-CITATIONS IDEA 2
Content types include:
• Infographics• Infograms• In-Depth Articles/Blog Posts• Videos• Kinetic Typography• Interactive Infographics• HTML5 content • Quizzes• Microsites/Communities• Events
CREATE A SCALABLE CONTENT STRATEGY TO FOCUS ON “QUALITY NOT QUANTITY”
7 TIPS & TOOLS TO MAKE YOUR LIFE BETTER
INSPIRATION & IDEATION
Website : http://www.theideaswap.com/Source Credit @chriswinfield
Website : http://bottlenose.com/searchSource Credit @chriswinfield
RESEARCH & COLLABORATION
Source Credit http://www.blueglass.com/blog/agile-marketing-with-google-reader/
Source Credit : http://www.blueglass.com/blog/agile-marketing-with-google-reader/
OUTREACH & ENGAGEMENT
Source Credit : http://seogadget.com/content-strategy-generator-tool-v2-update/
RELATED:SITE.COM
TOPICAL BLOGS
KEY TAKEAWAYS
- Links Need To Be Earned Not Just Bought
- Work with your target market- Journalists- Bloggers- Media Outlets
KEY TAKEAWAYS
- Think strategically and look at the bigger picture
KEY TAKEAWAYS
- Client Education
- Value of Campaign- Bigger Picture
Page Metrics Could Be > Than Domain Metrics
KEY TAKEAWAYS
Analyse:
- Human Engagement- Social Engagement Levels- Bench Marking Existing Sticky Content
- Link Metrics:- Average Link to a new page- Measure Co-Citations
KEY TAKEAWAYS
IMPORTANCE OF AUTHOR RANK & SOCIAL
HIGH QUALITY CONTENT
WORKING TOWARDS A HOLISTIC CAMPAIGN
And keep working on educating your clients……….
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