Think Things Work-in-progress

Think Things52 little cards to help anyone think like a big ad agency

{Work-in-Progress, Apr 5, 2013}

“Think Left and Think Rightand Think Low and Think High,Oh, the Thinks You can Think

If You Only Try.”

~Dr Seuss~

Just as marketing disciplines have expanded over the years to now include advertising, media placements, path-to-purchase conversion, design, activation, social media, branded content,

apps and so on...

...the 52 Thinks here emulate the diverse ways that the many different schools of marketers, planners and creatives ideate

around marketing problems.

~How to Navigate Think Things~

For easier navigation, all 52 Thinks are grouped into four broad directions - N, S, E, W - that indicate four general schools or

methods of approach when agency folks are faced with a marketing challenge.

N is for Think Needs: simple techniques to help unearth unmet, underserved or underrated customer needs - both conscious needs and unconscious ones

E is for Think Essence: ideas inspired by your brand, its products, their untold stories and unsung strengths

W is for Think Who-When-Where: explore oft-overlooked locations, seasons, times and triggers relevant to your product and target audience

S is for Think Switch: creative ways to shake up the status quo, disrupt competition, change behaviors and redirect the path to purchase

(Cards sit in the hollow here)

(Usage/Dosage Instructions

underneath the cards, at bottom of the

hollow )

http://www.behance.net/keyholebird

Collaborated with some of my favorite designers and illustrators: a sample of the 52 unique cards

Designs by Erika, comic artist (W series) Designs by Keyholebird, illustrator (S series)