THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013

THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA

SPEAKER: Anukool LakhinaFounder and CEOGuavus

Monday, April 1, 13

Monday, April 1, 13

10  Years  Before  Big  Data

Monday, April 1, 13

1  Hour,  1  Site,  1  TB

Monday, April 1, 13

Package  Switched  Networking

Monday, April 1, 13

Before  “Data  Scientists”  Became  Sexy

Monday, April 1, 13

Insight!Bank  of  America  Hacked!

Monday, April 1, 13

Insight!Bank  of  America  Hacked!

(Yesterday)

Monday, April 1, 13

• Founded  2006,  400+  people• Global  Offices  –  US,  UK,  India,  Singapore,  Montreal• Proven,  large  scale  deployments:§ 3  of  the  top  4  tier-­‐1  mobile  operators  in  NA§ 2  of  the  top  3  backbone  carriers  in  US

Monday, April 1, 13

Automating  the  “Fedex  Model”  Requires  a  New  Data  Fabric

Monday, April 1, 13

•At  Scale:  Petabytes  per  day,  Trillion  Objects  •Distributed:  Move  Compute  to  the  Edge•Holistic:    Ingestion  through  Visualization

INFORMATION

Data  at  Rest Data  in  Motion

DEVICES & NETWORKS

Enterprise Apps

Data

Warehouses

Databases

GUAVUS DATA FABRIC

Monday, April 1, 13

Value  is  in  Business  Aware  Applications

MARKETINGANALYTICS

CUSTOMERCARE

NETWORKOPERATIONS

MONETIZATION

Monday, April 1, 13

Dynamic  Decisioning  Dashboards

Monday, April 1, 13

REAL  WORLD  CASE  STUDIES

Monday, April 1, 13

1  App,  10%  of  NYC  Capacity  =    $100M

Monday, April 1, 13

50%  of  calls  to  Care,    $50M/year

Monday, April 1, 13

Towards  Timely,  Targeted  &  Automated  Actions

15

Timely  Action.  Timely,  Targeted  Response•Proactive  stimulus-­‐based  response  to  changes

Continuously  Analyze.•Change  in  usage,  devices,  location,  applications,  …

Continuously  Measure.•Customers•Devices•Content  &  Applications•Network  Assets

Con$nuous  Analy$cs  &  DynamicResponse

Monday, April 1, 13

Monday, April 1, 13