Things that i learned in 4 years

Things that i learned in 4 yearsIhsan Muhammad FarhanPortfolio 2014 :Brand ID-entity edition

Quicklook//PortfolioTh

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When I was a kid sometimes I picked up a paper and started thinking about a “logo” for me. At first I wasn’t thinking about a logo, but about a monogram. they were plain ugly. So, 2011. I decided to evolve it.

#1Quicklook//PortfolioTh

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In a culture that is information rich and time poor, it is often the creative visual expression of a brand that delights, inspires and moves people. In fact, people tend to form their opinions about who we are and what we’re about, even before they hear what we have to say

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at fist, my ignorance mind think that branding is just simply a logo,

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Frio Smoothies

Client : Ginggi BudimanDate : July 2012,

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As Seth Godin makes clear, a brand isn’t just a logo. But try building a brand without a logo you’ll find that it simply cannot be done. without a good visual thumbprint, without good identification collateral, this task is impossible. it like you have a good personalitty, but you don’t have face to reveal it.

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Simfost Freight Forwarding

Client : Ibnu MuharamDate : September 2012,

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Sushi Han

Date : Desember 2012,

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i believe that carefully crafted visual presence is essential to differentiate effectively, build trust and advancing brand strategy.

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Notamazter

Date : July 2012

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Client : BATANDate :August 2013,

Logo Competition

Credits to :Kresna Akhmadi

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More than marketing, more than advertising,or positioning, branding is an all-in-one ideology

Lucas Conley in his book Obsessive Branding Disorder.

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My personal view is that the roleof design in branding is about the creation of the symbolic or outward face of companies, institutions and services. But as soon as branding becomes about depicting or conveying the less tangible assets such as ‘brand essence’, ‘brand promise’, or any of the other clichés of branding, I become skeptical about what designers can contribute.

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i imbue the logos and physicalappearance of a brand with the values thati want. In other words, business andinstitutions have to earn brand value –it simply cannot be imposed by a slogan or a promise. It has to be real, it has to be visualized and making some experience and interaction with customer.

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Graphic design in a role of branding can build experiences and Interactions, not justArtifacts

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Client : Noverio JoeDate :April 2014

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Junkard

Client : TangguhDate : August 2014

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Barberboss

Client : EricDate : October 2014

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Some People said“ if we go alone, we go fast.But, if we go together we go far”so thats why in middle 2015 i join voyage with my trusted partner to sail the sea of opportunity in POT Branding House

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TerasContractor & architect

Agency : Pot Branding HouseDate : October 2015

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OaksvaJewelery

Agency : Pot Branding HouseDate : November 2015

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KamaraSpa

Agency : Pot Branding HouseDate : December 2015

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And so on...

All texts using:Neutraface and Neutra TextDesigned by Christian Schwartz & Dion Neutra2002

All projects are belonged to their respective owners, stakeholders, community and for and has been copyrighted by each featured brands (written & verbally), also i am responsible and has certain authority for visual direction and non-disclosure agreement or contract.

It is strictly and hauntingly awful if you claimed and reproduce anything as seen in this figuration & portfolio, please do respect our time, blood, sweat (and little tears). But we are openly knew there’s nothing new under the sun anyway.

See you soon enough!

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Things that i learned in 4 years

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