Then Everything Changed

Tom Aldous – taldous@adobe.com

My Wife Hoa Says Hello

Busy With Our New Grandson Landon

Let Us Look To The Past To Help Us Understand Today?

Strongest Cave People Advocate That Dragging Goods Best Method

BC 30,000 to 25,000

Why Would Anyone Try To Keep You From Evolving?

Cavemen Knew A Picture Is Worth A Thousand Words

BC 30,000 to 25,000

No need for language translation

Caves could be considered private libraries

Creativity Valued

Papyrus - Improved Mobility

BC 3000

Papyrus was first manufactured in Egypt.

Thick paper-like material produced from the papyrus plant.

Over 1,300 Generations Since Cave Wall Writing Was Invented

Stone Tablets – The iStone

BC 1300

Popularized By Moses.

Content Preservation Is Excellent.

Reuse A Manual Process.

Over 85 Generations Since Papyrus Was Invented.

Cave Writing Union Advocates No Need For Mobile Content

Parchment From Animal Skins

BC 260

A substitute for papyrus, which was temporarily not being exported from Egypt, its only source.

Over 50 Generations Since Stone Table Was Invented

300 BC – Control The Information And Control The Population

Paper Helped With Supply, Mobility And Cost. There’s Graphics Again. Time Of Creation Is Now A New Known Issue.

AD 105 is often cited as the year in which papermaking was invented.

Historical records show that the invention of paper was reported to the Chinese Emperor by Ts'ai Lun, an official of the Imperial Court

Over 7 Generations Since Parchment Was Invented

100 BC – OK, Great Work. We Are Still In Control

Population Is Told That The World’s Flat

Printing Press Added Speed And Lowered Cost … And Start Revolutions

AD 1,441

Guttenberg’s Printing Press

No longer would reading be confined to monks and rich scholars.

No longer would a book take days to copy.

The printing press made reading available to even the poorest of persons.

In the late fifteenth century, the reproduction of written materials began to move from the copyist’s desk to the printer’s workshop.

Over 65 Generations Since Paper Was Invented.

World’s Round – Off To The New World

Koenig's Steam Press

AD 1,814

Automated Printing Press

All About Time Saving

Over 18 Generations Since Paper Was Invented.

1,841 AD French Revolution

Popular From 1815 -1915 In USA, Canada And UK

The Rich Enjoyed More Handcrafted Buggies

Benz "Velo" model (1894) – Horseless Wagon Will Never Catch On

The Model T set 1908 as the historic year that the automobile became popular – Order Any Color As Long As It Is Black

1958 Oldsmobile 98 Holiday

IBM 704 Mainframe Computer – Don’t Drop The Punch Cards

AD 1957

Centralized Computing And Control

1950’s Lifestyle – Father Knows Best

1957 Sputnik Is Sent Into Orbit

1962 AD I Was Born – How Much Change In One Life Time

The 1960’s Were About Questioning The Status Quo

1969 Apollo 11 – USA Puts Man On The Moon

Magnetic Tape Storage

Ad 1971

Dramatic Increase In Storage Capability.

Information Still Controlled By A Central Authority.

1972 – Dad Advises Me That Computers Will Never Replace People

Wang 2200 – Word Processor

AD 1973

My First Secretary Had A Wang Word Processor

Content Is Beginning To Be Created By Individual Departments

Requires Special Skills

Xerox Alto

AD 1973

One Of The First Computers Designed For Individual Use Making It Arguably What Is Now Called A Personal Computer.

Portrait Display

Mouse Control

Central Authority Loses More Control.

1973 – First Mobil Phone - Motorola DynaTAC

Graduate High School In 1980

IBM PC 5150

AD 1981

By 1984, with the success of the PC, MultiMate had more than $1 million in orders a month and the company had more than 150 employees.

Individual Department started to break free of central control.

Apple Mac

AD 1984

128K RAM of memory!

Mouse Idea Is Borrowed From Xerox.

I Graduate College In 1984

1985 Aldus PageMaker 1.0 – Not Just Freedom, But Creativity

AD 1985

One of the first desktop programs, by Aldous Company, initially for the then-new Apple Macintosh and in 1987 for PCs running Windows 1.0

This marks complete freedom from central control.

1986 FrameMaker Invented – Book Building Made Easy

1986 - Standard Generalized Markup Language

1991 My Brother And I Took InTech Out Of The Garage

DOCBOOK – SGML

1991 RoboHelp 1.0 Invented – Help Made Easy

World Wide Web

Mosaic Internet Browser

1998 - XML 1.0 Became A W3C Recommendation

2003 Common BlackBerry Phone Invented

2005 Adobe Acquired Flash Platform, Bringing Rich Media To The Web

Content Management Systems – Revision Control & Workflow

DITA – Reusable, Modular And More

How About Content Quality

Single Purpose Unstructured Document Editors

Single Purpose DITA XML Editors

Crossover Documentation Editor – Unstructured / SGML / XML

DITAOT – Some Thought Leaders Tell Us That Layout And Presentation Is Not Important.

Should We Just Follow The Herd?

Question Everything

Dad Advises Me To Buy Land In Florida. You Can Not Lose!

2007- 2010 Property Loses Value Up To 70% In Florida

2007 Apple Invents iPhone

2008 – First Commercial Android Phone

I Buy That Winter House In Florida … Short Sale!

2010 iPad Announced

2011 Nissan Leaf – All Electric

2011 Android Tablets Are Here

Mobile Revolution: A Fundamental shift in the way content is consumed

Multiscreen Publishing

Popularized By Steven Jobs

How Can We Publish To All These New Devices And Integrate Rich Media In Both Unstructured And XML?

There Are Companies That Provide That Solution Today

About Tom Aldous

Tom Aldous Director, TechComm Business Development and

Evangelism Former Managing Partner (20 yrs) – Integrated

Technologies, Inc. Certified Technical Trainer Frequent speaker at industry conferences worldwide FrameMaker / XML (including DITA) enthusiast Singlesource Champion Blogger – tmaldous.com Twitter - @tmaldous Let’s LinkedIn - http://www.linkedin.com/in/tmaldous

Then Everything Changed

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