The$Fashion$Cycle$ - Harvard University Cycle.pdf · Time$ $ If$copying$begins$here,$$ Itthreatens$the$revenue$of$designers$ and,$perhaps,$the$pace$of$innovaon$

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The  Fashion  Cycle  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

Copying  determines  the    steepness  of  these  slopes  

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Value  of  a  Design  to  Con

sumers  

Effect  of  impediments  to  copying?  

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Value  of  a  Design  to  Con

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Effect  of  impediments  to  copying?  

Time  

Value  of  a  Design  to  Con

sumers  

Source:    h>p://www.google.com/url?sa=i&rct=j&q=&source=images&cd=&docid=Kb4I0uK15KYmfM&tbnid=WruWn-­‐-­‐eJzkFgM:&ved=0CAUQjRw&url=h>p%3A%2F%2  Fhoodoothatvoodoo.tumblr.com%2Fpage%2F1010&ei=DNHBUfrTEMKlO__4gfgE&bvm=bv.47883778,d.ZWU&psig=AFQjCNGoGAGMawGc03XFBQu2OYR_gMeAjQ&ust  =1371742805440016  

Time  

Value  of  a  Design  to  Con

sumers  

Time  

Value  of  a  Design  to  Con

sumers  

If  copying  begins  here,    it  enhances  the  revenues  of  designers  And  the  pace  of  innovahon  

Time  

Value  of  a  Design  to  Con

sumers  

If  copying  begins  here,    It  threatens  the  revenue  of  designers  and,  perhaps,  the  pace  of  innovahon  

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