The wind of emotions in storytelling

The Windof Emotionsin storytelling

The Windof Emotionsin storytelling

Ali Anani, PhD

Customer wants the maximum delight with the minimum pain

Professor Rod King is the pioneer of introducing the idea of maximizing delight and minimizing pain for customers.

Next, is a slide by Rod King to show where delight falls on his canvas

DRAMATIC STORY CANVASSimply Explain, Conceive, and Present Memorable Stories in Business and Life

#4ROD. Dr. Rod King. rodkuhnhking@gmail.com & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

We may stretch this concept further

Customers feel pain

NOWCustomers expect

delight in the FUTURE

If customers’ expectations of delight are below their expectation the delight turns into pain

I shall go one step further and make delight and pain part of a diamond of emotions

Delight

FearPain

GRUDGE

I shall go one step further and make delight and pain part of a diamond of emotions

These feelings have differentials in their intensity and heat

Delight

Fear

Pain

GRUDGE

The Wind of Emotions metaphor jumps to my head

Delight

Fear

Pain

GRUDGE

Why?

Delight

Fear

Pain

GRUDGE

Because we measure the speed of wind by usingan anemometer

Because we measure the speed of wind by using an anemometer

An anemometer has four cups. Each cup is attached to the end of a horizontal arm, each of which is mounted on a central axis

Because we measure the speed of wind by using an anemometer

When wind pushes into the cups, they rotate the axis. The faster the wind, the faster the cups spin the axis.

The wind blows when there is pressure differential in the air. The stronger the differential is, the stronger the wind is

Emotions aren’t different.Emotions heat us to different levels depending on their intensity

This suggests the idea that emotions create their wind

The greater the differential between positive and negative emotions,the stronger the wind is.

The rapidity of changing feelings causes the wind to change direction and the to exponentially increase the velocity of the wind of emotions

This canbe very perplexing to customers

I correlate this phenomenon to viral sales

The shorter time people, say tweet a message, the greater the impact is

Table showing the effect of varying the Viral Cycle Time (ct)

When we tell a story, we have to observe the wind of emotion the story generates so as not to confuse the reader

We need to maximize delight, but within limits and at certain velocity to get the best results

This is the way to maximize the interaction of customer: product interactions.

This is the way to maximize the interaction of customer: product interactions.

Do you agree?

Make the flight onboard your story empty of severe wind pockets.But, you need “fasten the seat belt” on to keep the reader interested