The View from the Front Lines

SHow to StartwithXML: A View from the Front Lines

StartwithXML (why & how)January 13, 2008

Ken Brooks

SVP Global Production & Manufacturing ServicesSVP, Global Production & Manufacturing Services

ken.brooks@cengage.com

Calling of the Roll after the Charge of the Light Brigade

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Cengage Learning: Total Revenue $1 8B

Cengage Learning Overview

Cengage Learning: Total Revenue $1.8B

Gale InternationalAcademic & Professional Group

Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers.

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excellence and professional development and provide measurable results to its customers.

Initiatives

ManufacturingProduction

• Divisional consolidation• Production automation• Design standardization• R&P process integration• Metadata standards

• Divisional consolidation• Demand planning• Inventory planning

process

• Manuscript standards• Certified PDF workflow• Soft proofing• Standard rights basket

• Print on demand• XBITS

Vendor Management

Metadata standards

• Vendor consolidation (print, prepress, • Performance standardsimage vendors, photo-research)

• Offshoring (India, China)• Requirements planning (Prepress,

Print, Paper)

• Compliance reporting (LCV, offshore, etc.)

Technology

• Enterprise system usage• Content management system

• SGML to XML conversion• XML standardization

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• Rights management system

Historical Production Metrics

Plate, PPB % of Revenue Production Headcount

PP&B

600

700

800

Plate Core

400

500

100

200

300

2004 2005 2006 2007 20080

2005 2006 2007 2008

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The production process offers a large ongoing opportunity

Workflow Products / Services

IndexingEditing

Authoring Page Makeup

(Rendering)Design

Repository

• Content• Metadata• Authoring templates

• Design templates• Stylesheets• Schemas

• Taxonomies• Transforms• Products

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Three important dimensions

Content

Publishing ProcessPublishing Process

RightsMetadata

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The need for XML grows as formats and re-use increase

Formats

IncreasingR lRelevanceof XML

Trade

Textbook

STM

Scholarly

STM

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Revisions / Re-use

Stages of XML implementation from easy to hard…

• Post publication formatsPost Production

• Post publication formats

Production

• Outsourcing / offshoring• Page makeup automationg p

• Standardized designsPre

Production

g• Authoring templates

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Publishers of different sizes will incorporate XML at different places

$2.5

$3.0

$2.0

$2.5

t ($m

m)

$1.0

$1.5

Ann

ual C

ost

TraditionalOffshoreXMLStandardized

$0.5

A Standardized

$0.0

- 100 200 300 400 500

Annual Titles

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View from different functions

Author Editorial Design Production

n/a n/a n/a • New vendors

Post Production

Production

• n/a • n/a • Minor • (More) new vendors

• Mss prepN k• New makeup technologies

• XML QA• Authoring • Working • “Meta”

Pre Production

gtemplates

gwithin templates

design• Template selection

• Variable

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specification

Themes for successful implementations

“Big bangs make big holes.”– Gloria SamuelsGloria Samuels

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Themes for successful implementations

“You don't have to be great to get started, but you have to get started to be great ”but you have to get started to be great.

– Les Brown

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Themes for successful implementations

“You can pick your friends, and you can pick your vendors,

but you can’t…”– George Carlin (paraphrased)

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Themes for successful implementations

“You must be the change you wish to see in the world.”– Mohandas Gandhi

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Themes for successful implementations

“If you don’t like change, you’re going to like irrelevance even less”you re going to like irrelevance even less

– General Eric Shinseki

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SHow to StartwithXML: A View from the Front Lines

StartwithXML (why & how)January 13, 2008

Ken Brooks

SVP Global Production & Manufacturing ServicesSVP, Global Production & Manufacturing Services

ken.brooks@cengage.com