The Ultimate Guide To LinkedIn Premium (For Salespeople)

The Ultimate Guide To LinkedIn Premium (For Salespeople)

What Is LinkedIn Premium?

The basic features on LinkedIn are free. However, users who upgrade their account to LinkedIn Premium, get a bunch of added features that are not available via LinkedIn’s free account.

This includes:• The ability to message and see

the full profiles of people you are not directly connected to.

• Advanced search functionality. • The ability to build lead lists. • Save searches and more.

Who Is LinkedIn Premium Right For?LinkedIn has premium products for recruiters, job seekers, and sales professionals. This presentation is going to be focused on how to obtain business from LinkedIn, so I am going to focus on LinkedIn Premium for salespeople.

If so, and if you sell to businesses or business professionals, then you should consider LinkedIn Premium.

Does the price tag of your product or service warrant tracking down and networking with individual clients directly?

What Does LinkedIn Premium Offer?There are three levels of LinkedIn Premium for salespeople: LinkedIn Sales Basic, Sales Plus, and Sales Executive.

With the free version of LinkedInYou can only see and search the full profiles of people you are connected to or one person removed (the connection of a connection).

The true power of LinkedIn premium Is the ability to see and search the profiles of people to whom you are not closely connected.

With all three levels of LinkedIn premium You can see the profile information of your 1st, 2nd, and 3rd degree connections. For a LinkedIn user with 100 connections, that is going to be millions of additional profiles that they can search and see.

You can learn more about 1st, 2nd, and 3rd degree connections here.

All LinkedIn premium members also: Get additional search functionality

Have access to the contact manager for all 1st, 2nd, & 3rd degree connections.

You can see everyone who has viewed your profile in the last 90 days.

When someone new joins LinkedIn that fits one of your search criteria or updates their profile with matching information.

You are alerted

You can send “introduction requests” To people who you are connected to, to introduce you to people who you are not connected to.

After selecting “get introduced”A window will open showing the people you are connected to, who are also connected to the person to whom you want an intro. After selecting the person that you would like to make the introduction, another window opens.

With the Sales Plus and Sales Executive packages, you also get the ability to send

An InMail is like sending a private message over LinkedIn to one of your connections. The difference is that you do not have to be connected to them in order to do so.

InMails.

You can think of InMailsAs a way to send an email to a prospects inbox, without having to find out their email address.

Here are some tips to maximize the effectiveness of your InMails:• Use LinkedIn to see who you know in

common and mention those people in your InMail.

Here are some tips to maximize the effectiveness of your InMails:• Keep the message short. Keeping your

InMail under 255 characters will allow them to see the whole note in their email inbox and will increase your chances of a response.

Here are some tips to maximize the effectiveness of your InMails:• Don’t try to sell anything on the first

contact. Instead, use it to start a conversation.  Ask for advice, opinions, etc.

Another good thing about InMailsIs that if the person you reached out to does not respond within 7 days, you get the “InMail Credit” you used refunded back to your account.

LinkedIn offers two nice additional features for sales managers that are purchasing LinkedIn Sales Plus or Sales Executive for members of their sales team.

LinkedIn PremiumFor Sales Teams and Sales Managers

Allows the members of your sales team to see who on the team is already connected to one of their potential prospects.

teamlink

This can be especially powerful in a large sales organization.

A dashboard where the sales manager can administer users and see the LinkedIn activity of their sales people.

Usage Reporting Dashboard

For salespeople who sell big ticket items to businesses and business professionals, LinkedIn Premium is a no brainer. The extra sales that result from the effective use of a LinkedIn Premium account should more than offset the cost.

The Bottom Line

Before Starting With LinkedIn Premium Make Sure Your LinkedIn Profile Is Up To Snuff

Click Here To Learn How

Click here to tweet this presentation.

Join The Community:

www.FitSmallBusiness.com

See the full article here