The Truth About Smartphones

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THE TRUTH ABOUT SMARTPHONESLauren Isaacson, MBA

Director of Research & Strategy

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SMARTPHONES

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IPOD TOUCH

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TABLETS

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APPS

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TRENDS

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Mobile Lifestyle

Mobile TV

Location Based

Services

Mobile Video

Mobile Internet

Mobile Email

IM Mobile Games

Billing(PSMS)

MMSJava

ApplicationsCoupons/ Barcodes

Mobile Content

SMS & Win

SMS Info SMS VotingSMS to Email

Direct SMS SMS Advertising

Mobile Sophistication

Connection Between Offline &

Online Life

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Incentive

Entertainment

Information

Utility

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Incentive

Entertainment

Information

Utility

INCENTIVE

• Discounts

• Contests

• Virtual Goods

• Mayorship, badges

• Exclusivity

Incentive

Entertainment

Information

Utility

INFORMATION• Guides

• News

• Weather

• Social Networks

• Recording

• Notes, Data Tracking, Photos, Video

Incentive

Entertainment

Information

Utility

ENTERTAINMENT• Music

• Broadcast

• Books & Textual Content

• Games

• Solo and Social

• Social Networks

• Entertainment News

• Movie and performance schedules

Incentive

Entertainment

Information

Utility

UTILITY• Communication

• Calendars

• Reminders

• Guides

• Business & Personal Finance

• Commerce

• Data Recording

Via Avin Narasimhan

Incentive

Entertainment

Information

Utility

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COMMERCE

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Mobile Commerce

Mobile Shopping

Mobile Travel Information &

Booking

Mobile Banking

Mobile Access to Corporate Internet

Mobile Brokerage

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PURCHASE METHODS

• Online to Offline

• Mobile Facilitated Commerce

• Peer to Peer

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Security

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lauren@curioconsulting.net

http://www.curioconsulting.net

twitter: @CurioConsulting

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