The Tara Sharma Show

© 2011 TARA SHARMA SALUJA & JACK IN THE BOX WORLDWIDE PRIVATE LIMITED

Mumbai Episode

The Tara Sharma Show: Diaries of a new Mum is exactly that! A candid diary of Tara Sharma, an actor and a new mother. These video diaries capture her adventures with her baby boy, Zen. These adventures were born out of a blog she has been writing about her excitement of being a mum and day to day thrills of raising Zen. When she realized she could be a working mother she decided to turn her blog in to video diaries.

Tara’s and Zen’s adventures include a lot of travelling since Roopak (Tara’s husband) travels extensively for work. What ensues is hilarity, excitement and maybe a few baby tears as they globe trot to some of the most metropolitan cities of the world (Singapore, New York, Cape Town).

New York Episode

These video diaries have been edited into a show that highlights Zen’s milestones while showcasing Tara’s and Roopak’s foibles as they raise him to become a jet-setting baby.

Cape Town Episode

This show is also a way for Tara to reach out to mothers like her who discover the joys and trials of motherhood. The tone of the show is not pedantic or patronizing. It isn’t a “How to” kit to parenting. She admits to not being an expert, yet wanting to document her follies and adventures for mothers everywhere

Singapore Episode Boston Episode

Tara’s Blog www.tarasharmashow.c

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A personal account of Tara’s experiences of being a new mother, through pictures, stories and videos.

The blog will also feature exclusive footage of the shows and pictures of each travel destination as well as local Mumbai experiences.

http://www.facebook.com/tarasharmashow

The Facebook page is a platform to update and inform fans on the happenings of Tara’s life and the show.

Tara Sharma on Twitter – http://twitter.com/tarasharmasalujTara tweets about her life and the show.

The Tara Sharma Show on Twitter –http://twitter.com/tarasharmashowTweets updating fans about the happenings of theshow.

Fisher Price has taken the role of the lead sponsor of the show and have played a key role in providing branded entertainment. Their merchandise is subliminally used in the show as props for Zen (and Tara) to play with or use.

Turner International's children's channel for India, Pogo has now become a family entertainer through cable television. It showcases Tiny TV from morning till afternoon. Then from the evening, it showcases Prime Pogo which is aimed at teens and tweens.

Imagine is a Hindi general entertainment channel, part of Turner International kitty. The channel’s promise is to entertain and delight viewers and has today become one of India's most watched entertainment networks. Catering to the needs of the entire spectrum of television audiences, the channel offers a wide assortment of programming across genres ranging from light-hearted family serials to period dramas, and from music based shows to the most glamorous events of the Indian entertainment industry.

The show comprises of both Hinglish & English, enabling us to cater to two broad audiences.

The Hinglish Version on Imagine TV

The English Version on Pogo

Tourism Boards - We are in talks with South African Tourism Board and Singapore Tourism Board as our potential sponsors. There is a possibility of audiences winning a free holiday.

Mahindra Retail – Mom & Me the brand for expecting mothers, mothers, infants & toddlers is keen on being part of the show. They have in fact also shot a TV commercial with Tara & Zen

© 2011 TARA SHARMA SALUJA & JACK IN THE BOX WORLDWIDE PRIVATE LIMITED

Key findings & insights from our online platforms

Facebook

Fans - 7,856 as of 8th Jan ‘12

Fan user breakdown & interactions

Fan growth

Demographics: Gender & Age

Demographics: Geography

Fan interactions

Fan Comments & Feedback

Twitter – Tara’s personal profile

Celebs Tweet

Amitabh Bachchan

Anupam Kher

Boman Irani

Konkona Sensharma

Fan Tweets to @tarasharmasaluj and Tara’s reply’s

Blog: tarasharmashow.com

Visits- 6,727

Page Views- 15,771

Keywords – How are people searching for it?

Geographical Metrics

Conclusion

Exceptional fan growth

Fan base have a genuine interest in the show

Personal touch – Tara updates and responds herself

Interactions on the page are very high – number of fans interacting viz-a-viz the fan base is a good amount

Online platforms are visited from countries around the world – USA, Canada, Singapore, UK

Very positive fan interactions on all platforms. They range from compliments to suggestions and questions.

jackintheboxww

hijack@jackintheboxworldwide.com