The Social Lights Capabilities + Campaigns
Post on 30-Aug-2014
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© 2014 The Social Lights® LLC
!
AGENCY CAPABILITIES
ABOUT
The Social Lights® was founded in January 2011 by Emily Pritchard and Martha McCarthy.
© 2014 The Social Lights® LLC
WE ARE…
A social media + digital marketing agency based in Minneapolis, MN…
© 2014 The Social Lights® LLC
dedicated to crafting social media strategies and compelling content that reaches and resonates with
today’s connected consumers.
CLIENTS
© 2014 The Social Lights® LLC
SERVICE OFFERINGS
© 2014 The Social Lights® LLC
SOCIAL MEDIA STRATEGY
COMMUNITY MANAGEMENT
SOCIAL MEDIA TRAINING
INTEGRATED MARKETING CAMPAIGNS
TALENT PLACEMENT
SOCIAL MEDIA SUPPORT TEAM
SOCIAL MEDIA STRATEGY !
A master plan to engage the right audience, on the right platforms,
at the right time.
© 2014 The Social Lights® LLC
COMMUNITY MANAGEMENT
Day-to-day management of social media platforms. Because you can’t
trust just anyone to be the eyes, ears, and voice of your brand.
© 2014 The Social Lights® LLC
SOCIAL MEDIA TRAINING
Polish your social skills at our hands-on workshops, bootcamps, and custom
training sessions.
© 2014 The Social Lights® LLC
TALENT PLACEMENT
We provide top talent to execute ongoing social media strategy and
community management.
© 2014 The Social Lights® LLC
INTEGRATED MARKETING CAMPAIGNS !
We’ll identify key opportunities for boosting the reach of your next
product launch, road tour, or event.
© 2014 The Social Lights® LLC
SOCIAL MEDIA SUPPORT TEAM !
Ready to bring social media management in-house?
We provide strategy, talent, training, and toolkits to get you set up for success.
© 2014 The Social Lights® LLC
INSPIRE ACTION.“It doesn’t matter that people are thinking about a brand.
It matters what people are doing with a brand.” -Zain Raj, Brand Rituals
© 2014 The Social Lights® LLC
Which is why we focus all of our campaigns around specific calls to
!
!Action
Over the past 3 years we’ve worked with over 30 brands spanning a variety of
industries.
Including…
LIQUOR + BEVERAGE
EVENTS + ENTERTAINMENT
© 2014 The Social Lights® LLC
AUTOMOTIVE
© 2014 The Social Lights® LLC
FOOD + RESTAURANTS
CASE STUDY: BEST BITE BEST RIDE ROAD TOUR Auto manufacturer sought to utilize social media marketing on a 6-week road tour campaign in three regions of the Pacific Northwest.
Challenges: • How to generate awareness and purchase intent for auto manufacturer
among current and potential customers in the local markets? !
• How to leverage social media marketing to help local dealers connect with customer base and communities in each region?
© 2014 The Social Lights® LLC
!
• 4,030 event registrants
• 8,324 website visits
• 217,694 social media impressions
• Over 9,000 votes on-site and online
Through a series of social media strategies and tactics, The Social Lights® were able to drive:
CASE STUDY: BEST BITE BEST RIDE ROAD TOUR
© 2014 The Social Lights® LLC
And outperform objectives by 252%.
ENOUGH ABOUT US...
WE’D LIKE TO HEAR FROM YOU.
thesocial-lights.com
hello@thesocial-lights.com
612-803-8833
© 2014 The Social Lights® LLC
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