The Social Library: Community, Connections, Conversations
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The Social LibraryCommunityConnections
Conversations
Christa BurnsNebraska Library CommissionNovember 10, 2013
The Library is our Brand Market it just like companies do. What are we ‘selling’?
Collections Events Author visits Story time Finals week extra hours Study rooms Everything that your library does!
Have a plan
Social Media Policy Don’t just do it because everyone else is
doing it. Why you’re doing it. Expectations? Goals? Who will do it. Responsibilities? How will you measure success/failure?
Don’t be afraid to fail. Step back, evaluate, try again.
Go where your users are
Don’t do it all. Figure out what YOUR library’s patrons are
using and be there. Most common questions. Fullest classes. Do a survey/poll. Ask!
Ultimate goal – create an online community.
Is it working?
Statistics - measure usage and ROI. Facebook Insights Twitter activity Flickr – views, referrers Know what content your community wants
- observe how they interact with each other on your library’s social media sites and what they like to discuss.
Questions???
Christa BurnsSpecial Projects Librarian
Nebraska Library Commissionchrista.burns@nebraska.gov
800-307-2665
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