The Smartphone: A Game Changer

The Smartphone: A Game Changer

Your Clients CustomersAre Already Mobile

Own Smartphones24-34 Year Olds 18-24 and 35-44 Year

Olds

Smartphones – 64%

Feature Phones – 34%

Smartphones – 52%

Feature Phones – 48%

Goodbye Feature Phone

Hello Smartphone

This is where it’s at!

The Big Migration

Largest TVC

$500,000,000

Marketing/Advertising

Promotional Products

Direct Mail

Printing

Media(TV, Radio & Publications)

$12 Billion (- .6)$13 Billion (- 1.4%)

$81 Billion (- 4.5%)

$29 Billion (- .8%)$1.2 Billion (+ 65%)

Mobile Advertising

Fastest Growing Segment

79%

65%47%

20122011

2010

How It Works . . .

Drive Traffic

Ads

Mobile Micro

Our Ads Will . . .

• Initiate a Call

• Open a Website

• Download an App

• Send an SMS

• Open a Map

• Play a Video

• Conduct a Survey

• Conduct a Poll

• Conduct a Contest

• Open iTunes

• Play Audio

• Show a Coupon

Highly Targeted

• Sex

• Age

• Occupation

• Industry

• Income

• Marital Status

• Ethnicity

• Social Grade

• Economic Advantage

• Housing Type

• Location

• Device Type

• Mobile OS

• Time, Day, & Week

• Weather Based

• Contextual

• Content Type

Banner Ads

Insertion Order

Get Creative Done

Campaign Analytics

It’s That Simple!