The Seven Secrets to Launching a Megaselling Start-up
Post on 12-Apr-2017
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T H E S E C R E T S7to Launching a
Megaselling Start-up
Tom White
Secrets of the Start-upInnovators
Secrets of the Start-upInnovators
$2t
YOUR COMPANY
BRAND UMBRELLA
YOUR COMPANY
BRAND UMBRELLA
PRODUCT PRICE DESIGN ACCESS
YOUR COMPANY
SERVICE QUALITYWHAT YOU MAKE
BRAND UMBRELLA
WHAT YOU MAKE
PRODUCT PRICE DESIGN ACCESS
SERVICE QUALITY
UNIQUE VALUE YOUR
CUSTOMER CAN DEPEND ON
WHAT YOU SELL
YOUR COMPANY
BRAND UMBRELLA
COMPETITIONPRODUCT PRICE DESIGN ACCESS
SERVICE QUALITY
UNIQUE VALUE YOUR
CUSTOMER CAN DEPEND ON
ONLY YOU
YOUR COMPANY
S T A R T U P 1
Fred Smith
Fred Smith
Jets
Jets
Overnight
Overnight
Overnight
Own Value,Not Features
$45b
1S E C R E T
Overnightmarket cap
S T A R T U P 2
Zev Siegl, Jerry Baldwin & Gordon Bowker
Zev Siegl, Jerry Baldwin & Gordon Bowker
Howard Schultz
Coffee
Community
Community
Community
Community
Community
Community
Deliver an Experience
17
2S E C R E T
stores
Community
Deliver an Experience
21,366
2S E C R E T
stores
Community
Deliver an Experience
$91b
2S E C R E T
market cap
S T A R T U P 3
McDonald Brothers
Fast Food
Fast Food
Fast Food
Fast Food
Fast Food
Ray Kroc
Consistency
Consistency
Consistency
Consistency
Consistency
Consistency
Consistency
Consistency
Consistency
36,258stores
Consistency
ProvideConsistency
3S E C R E T
Consistency
ProvideConsistency
$104b
3S E C R E T
market cap
S T A R T U P 4
Bill Bowerman
S T A R T U P 4
Phil Knight
Waffle Sole
Running
Authenticity
QUIT MAKING EXCUSES, PUTTING IT OFF, COMPLAINING ABOUT IT, DREAMING ABOUT IT, WHINING ABOUT IT, BELIEVING YOU CAN’T, WORRYING IF YOU CAN, WAITING UNTIL YOU’RE OLDER, SKINNIER, RICHER, BRAVER, OR ALL AROUND BETTER. SUCK IT UP, HOLD ON TIGHT, SAY A PRAYER, MAKE A PLAN &
JUST DO IT.
Authenticity
Authenticity
Authenticity
Authenticity
Authenticity
Authenticity
Authenticity
Authenticity
HaveMeaning
$112b
4S E C R E T
market capAuthenticity
S T A R T U P 5
Walt Disney & Ub Iwerks
Animation
Animation
Animation
Animation
Animation
Animation
Family Magic
Family Magic
Family Magic
Family Magic
Family Magic
Family Magic
Family Magic
Family Magic
Family Magic
Family Magic
BeMagical
$180b
5S E C R E T
market capFamily Magic
S T A R T U P 6
Jobs & Wozniak
For the Rest of Us
For the Rest of Us
Think Different
Think Different
Think Different
Think Different
Think Different
Think Different
Think Different
Think Different
tmvcoe
Think Different
Empower
$674b
6S E C R E T
market cap
S T A R T U P 7
Loughead Brothers
Courland Gross
Aircraft
Leadership
Leadership
Leadership
Leadership
Leadership
P-38 Lightning
Leadership
PromiseLeadership
$1t
7S E C R E T
Leadership
Own Value, Not Features
Deliver an Experience
Provide Consistency
Have Meaning
Be Magical
Empower
Promise Leadership
T H E S E C R E T S7$45b
$91b
$104b
$112b
$180b
$674b
$1t
T H E S E C R E T S7to Launching a
Megaselling Start-up
tomwhite3@mac.com
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