The Salesforce Advantage: Understanding the Why (August 17, 2015)
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The Salesforce Advantage: Understanding the Why David Palaniuk Program Manager, Partner Readiness
What Is the Salesforce Advantage?
“Why can’t enterprise technology be as easy as buying a book
on Amazon.com?”
A Founding Question
The Original Business Plan
“The world is changing. The
internet changes everything. It’s
rapidly becoming the dominant
distribution vehicle for all types of
software.”
“Corporations no longer have to create, maintain, or operate an application computer, or network to stay competitive in the global marketplace. Soon, anyone will be able to buy per-user, per-month enterprise applications over the Internet.”
“The end result is a website where an entire salesforce can be managed easily, and without installing new software, computers, or people.
Instant, global, convenient salesforce automation now.”
We Have Grown: More People, More Clouds, More Complexity But the basics remain the same!
4th year in a row! 2011 • 2012 • 2013 • 2014
#1 most admired in software
#7 best company to work for
World’s #1 CRM company
World’s most admired software company
World’s most innovative company
We’ve Seen These Slides Before… But Why? How? Who are we really?
AP
Is Flexible, Scalable, Metadata Platform
Workflow Data & Objects Identity Analytics Collaboration Mobile UI
2,700+ Partner Apps Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
Understanding the ‘How’ is Fundamental
Customers Need (and Want!) to Know the Power of the Platform
Analytics Community Marketing Service Sales Apps Complete CRM
What is Our Secret Sauce?
Metadata-driven Multi-tenant
Architecture
Single Code Base =
Agility & Faster Innovation
Why Does That Matter?
Objectives
Foundational Competence
Convey Simplicity
Deliver Authentically
Earn the Seat at the Table
We Want to Align Everyone’s Understanding of Our Platform All Distribution employees should be able to explain our core Cloud differentiation
The technology will change. The customers’ aspirations will change.
The technology should enable this change.
ALWAYS REMEMBER
= Technology is frictionless.
Customers can focus on their core business & differentiation.
So What Is the “Why” of Salesforce?
Trusted Cloud: Transparency and trust in everything we do.
8 Core Principles That Drive Our Innovation The Salesforce Advantage
Cloud Leader: Pioneers, evangelists and catalyst for change.
Multi-tenant: Build to the Gold Standard, but democratize innovation.
Open Ecosystem: Extend solutions with apps for just about any business need.
Complete CRM: Customer at the center of all Clouds drives richer engagement.
Scalable, Metadata-driven platform: Three upgrades per year never break customizations.
Fast App Dev & Customization: Clicks-not-code allow anyone to build apps.
Customer Success: We are completely invested in our customers’ success.
So Now What?
Dreamforce Advantage seminar Partner Zone September 16 @ 11:00 to 11:40am
Park Central Hotel, Stanford
Salesforce Advantage for Partner resources and events
Partner Community Page
Salesforce Advantage for Partners Chatter Group Advantage “self paced” training course “coming soon”
CAN YOU DO IT?
Thank you
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