The Role of Traffic Safety Culture in Safe EU Road Transport · Road Safety 2020+ The Future of Safe EU Road Transport Vienna, Austria. November 13, 2018 Traffic Safety Culture is

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

May 3, 2017Olympia, WA

The Role of Traffic Safety Culture in Safe EU Road Transport

Professor Nicholas WardMontana State University

Center for Health and Safety Culturewww.chsculture.org

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Valletta Declaration

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Factors

[Source: Evans, 1991]

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

EU Traffic Safety

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Risky Driving

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Social basis of behavior

To change behavior, we need to change the social environment

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

“It is difficult to expect that people will change

their behavior easily when many forces

in the social environment

conspire against such change.”

[Source: Syme & Belfour, 1998]

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Social Environment

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Traffic Safety Culture is defined as:

“The values and beliefs shared among

groups of road users and stakeholders

that influence their decisions to behave

or act in ways that affect traffic safety.”

NCHRP 17-79: https://www.nap.edu/read/25286/chapter/1

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Sounds like …

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Looks like …

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Values

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Beliefs

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Growing safety citizenship

Create a culture that engages those who are safe to help those at risk.

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Bystander Intervention

“Bystander Intervention involves developing the awareness, skills, and courage needed to intervene in a situation when

another individual needs help.”

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Align efforts across stakeholders

Create a shared culture for collaboration toward a common vision.

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Toward Zero Deaths (USA)

Road Safety 2020+ The Future of Safe EU Road Transport

Vienna, Austria. November 13, 2018

Questions?

www.chsculture.org

nward@montana.edu