The road to hell is paved with cut and paste

THE ROAD TO HELL IS PAVED WITH CUT AND PASTE

Presented by: Ian Lurie CEO, Portent @portentint

portent.co/api-pubcon

These are the links

Yes, this is correct (leave off the ‘m’)

don't hate me because I'm beautiful

Guinea pigs = Cool

i think our Facebook numbers may affect our revenue

this is great! But I need to see revenue represented by

comparable amounts of tequila, because I just got back from my

vacation.

also, can you include hits? I'm used to looking at hits, not visits. And the boss

likes revenue reported by lunar month...

CUTTING AND PASTING

the... horror…

0

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100000

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$-

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

$30,000.00

$35,000.00 Some cool title

Visitors

Transactions

Poodle count

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Visitors

Air miles earned

Transactions

Tequila dollars

Poodle count

Visitors

Transactions

Poodle count

0

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100000

150000

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Visitors

Air miles earned

Transactions

Tequila dollars

Poodle count

Drink more tequila!!!!

Why?

THEY’RE THE CUSTOMER

THE QUESTION QUESTION

WE NEED A BETTER WAY

CUTTING AND PASTING

AGGREGATE ANALYTICS

ON A COMMON PLATFORM

MAXIMIZE ANALYSIS

GOOGLE ANALYTICS FACEBOOK TWITTER CATALOG SALES

OFFLINE AD SPEND

SITE PERFORMANCE

ADWORDSYOUR DATABASE

EXCEL GOOGLE SPREADSHEETS

ian what the heck!??!!!!!!!!

FIND FETCH STORE REPEAT SHARE

1: FIND THE APIs

Coremetrics Google Analytics Google Adwords Facebook Open Graph Twitter Polling Data Salesforce CRM Chatterbox Sentiment Measurement Infochimps Wunderground Kayak Facebook Insights Amazon eBay Site Catalyst

2: FETCH YOUR DATA

I USE PYTHON

AND MYSQL

START WITH GOOGLE’S SAMPLE CODE

FROM GOOGLE’S CODE

CALLS THE API

CALLS THE API

WHAT YOU GET BACK

Drink more tequila!!!!

IT’S A CSV (SORT OF)

ROW[0] (the date)

ROW[1] (the visitors)

ROW[2] (page load)

ROW[2] (page load)

ROW[1] (visitors)

ROW[0] (date)

3: STORE YOUR DATA

4: REPEAT FOR…

MEH

THE QUESTION QUESTION

5: SHARE YOUR DATA

5: SHARE YOUR DATA AND YOUR INSIGHTS

EXCEL

THE QUESTION QUESTION

EXCEL IQY

HELL YES

0.0000

1.0000

2.0000

3.0000

4.0000

5.0000

6.0000

7.0000

8.0000

$-

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

$30,000.00

$35,000.00

1/1/12 1/15/12 1/29/12

Page load time vs. revenue

revenue avgpageloadtime

TEST THIS!!!!

5.5 DISTILL IT DOWN

CRUNCH THE NUMBERS (ONCE)

CREATE YOUR REPORT (ONCE)

AND THEY CAN PLAY, TOO

THE QUESTION QUESTION

FIND

FETCH

STORE

SHARE INSIGHTS

IN FAMILIAR TOOLS

HELL YES

portent.co/api-pubcon

These are the links

Yes, this is correct (leave off the ‘m’)

STALK ME: @PORTENTINT

PORTENT.COM IAN@PORTENT.COM