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The Rise of Emoji絵文字
Internationalization and Unicode Conference IUC 40Alolita SharmaBoard Director at Unicode Consortium
Emoji has taken over the Web
Origins of Emoji
● The word Emoji comes from Japanese
● Emoji were initially used by Japanese mobile operators, NTT DoCoMo, KDDI, and SoftBank Mobile
● First emoji was created in 1998 in Japan by Shigetaka Kurita at NTT DoCoMo
● Kurita created the first 180 emoji for browsing, doing email on mobile phones
絵文字
絵 (e ≅ picture)
文 (mo ≅ writing)
字 (ji ≅ character)
Unicode and Emoji
The Unicode Standard started encoding Emoji in 2010
● Unicode 6.0 added 722 characters
○ 114 characters were from the original Japanese character set which had been added earlier to Unicode 5.2
○ 608 new characters were also added
● Unicode 7.0 added 250 characters, many from Webdings and Wingdings fonts
Unicode and Emoji
● Unicode 8 added 41 Emoji ○ 1,051 codepoints across 22 code blocks
● Unicode 9 added 72 Emoji● Emoji Stats as of 11/2016
○ 1394 Emoji○ 435 Modified Emoji○ 22 Sequences○ 1851 Total
● Unicode 10 Emoji candidates list○ 8 Emoji candidates for consideration so far○ http://unicode.org/emoji/charts/emoji-candidates.ht
ml● Emoji Unicode Technical Report 51
http://unicode.org/reports/tr51/
● Emoji Chart
http://unicode.org/emoji/charts/full-emoji-list.html
How are people using Emoji?
How are people using Emoji?
● An Emoji is worth a thousand words!
● Emoji enables users to represent
interests - cultural, entertainment,
regional, national, events, sports,
diversity
● Emoji enables users express reactions -
pleased, happy, sad, angry
● Emoji enables diverse people to
connect across languages and cultures
How are people using Emoji?
People and organizations are using emoji
everywhere - on search, social media,
messaging platforms, email
● News - local, national, global, disasters
● Current events - public and personalNews and Current EventsElection campaigns and votingRestaurant reviews and menusAdvertisingMarketing and BrandingFinancial
How are platforms leveraging Emoji?
Search: Google Google with Emoji!
○ E.g. for “Spaghetti or Pasta”
● Google’s search engine can recognize
emoji, understand what you are searching for and provide users related suggestions
● Continuous training, amplifying signal and reducing noise helps improve search relevance and personalization
Restaurant Search: Yelp
Search on Yelp for restaurants with standard Unicode food emoji
○ E.g. Use for “Pasta”
Advertising and Branding: Twitter
Emoji
Twitter Emoji is used for advertising and brand campaigns
● Brands leverage these custom emojis for advertising campaigns○ Movie releases - StarWars
○ NFL
○ World Cup in Soccer
Emojineering
Emojineering
Emoji Input and Output
● Touch keymaps■ Mobile
■ Browsers
● Specialized hardware keyboards
■ Touch Bar in the latest Macs
● Emoji support in text rendering engines including Harfbuzz, Uniscribe, ICU
● Noto Emoji Font
Engineering for Emoji
Emojineering
Emoji Detection
● Leverages language processing techniques (NLP) to detect emoji ○ Accuracy
○ Performance
Engineering for Emoji
Emojineering
Emoji Processing
● Machine Learning and NLP for Emoji○ Search
○ Trends
○ Reviews
○ Ratings
● Emoji Translation ○ Mapping context
○ Instagram, WhatsApp, Twitter,
Android, iOS
Engineering for Emoji
Emojineering
Challenges
● Symantic understanding: Continuous training to understand emoji in user generated content
● Supporting Interoperability:○ Minimizing fragmentation of
look-and-feel
● Encoding the right emoji○ Avoiding fads (e.g. Pokemon)
● Representing cultural diversity
Engineering for Emoji
The Future of Emoji
Is another language evolving?
The future of Emoji is bright!
★ Fun★ Fad★ Expressive★ Effective★ Cross platform★ Mobile everywhere★ Controversial★ A new language
Encode popular Emoji
You can contribute Emoji too!
Submit a proposal to encode popular
Emoji in Unicode
● Guidelines for a proposal at: http://unicode.org/emoji/selection.html
● Provide evidence of frequency,
compatibility, completeness,
references across major
networks or cultures
● Contribute to Unicode
Popular Emoji References
Check them out!
★ Emojipedia.com★ Emojitracker.com★ Emoji.academy★ EmojiFoundation.com★ CanIEmoji.com★ EmojiOne.com★ EmojiXpress.com★ Unicode.org/Emoji
Thanks! Questions?
Keep in touch!
@alolita
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