The Rise and Rise of tablets by Oomph

Rich content media and the enterprise - the rise and rise of Tablet Publishing

January 2014

Wednesday, 22 January 14

Tablets in Business - Embrace the Opportunities

Re-thinking your tablet strategy

What’s all the noise about?

Enterprise as Publishers

What is Oomph?

Oomph is a versatile tablet and mobile publishing platform that allows print and web designers to create and publish rich media apps for touch screen devices with absolutely no

programming required.

InDesignAuthor layouts and

add interactivity.

Oomph ViewerPreview your files

regularly in Oomph Viewer.

Oomph BundleGenerate an Oomph

bundle ready for submission to the Apple App Store.

Apple App StoreApp is submitted

to Apple.

Oomph Viewer

THE OOMPH PROCESS

Why do I need to care about

tablets?

Smartphones and tablets are changing the way that we live and

Consumer IT is driving innovation within the enterprise.

This has profound implications for organisations and particularly

their communications strategies, both internal and external.

The Rise and Rise and Rise

of Tablets

300,000The number of iPads sold on the first

day they were released in 20101

327MThe total number of tablets globally

795MThe predicted total number of tablets

globally by 20173

1 in 8people in the world will own a tablet by

76%The predicted level of tablet

penetration in the Australian Market by mid 20144

56%The current level of tablet penetration

in the Australian Market4

3rdThe global ranking of Australia in terms

of tablet penetration5

68%The iPad market share in Australia4

Device market share in Oz5

2015The year that tablet shipments will

overtake PCs6

2013The year that tablets drove more

website traffic than mobile7

34%The percentage of people who spend

more time on tablet than watch TV8

71%number of Australians use a second

device while they watch TV8

44%number of Australians use a tablet

while they watch TV8

The Lean Back device:

“12 months ago tablets were described as the device you look

down at from your television. Now TV is the device that you look up at from

your tablet.”

It’s a brave new worldWednesday, 22 January 14

So what does this mean for your organisation?

And what is tablet publishing?

Consumer Tablet Channel

Consumer Magazines

Brochures & Catalogues

Consumer Tablet Channel

By leveraging the personalised, interactive nature of the tablet, you are able to create an experience that is quite simply unparalleled through other channels.

Corporate Publications

Training & Development

Retail & Kiosk

Sales Tools

Enterprise Tablet Channel

Enterprise Tablet Mobility solutions can deliver a competitive advantage across a range of activities including:

•More effective sales, marketing and communications campaigns

•Faster, more informed decision making capability• Increased staff productivity and efficiency•Brand recognition as technological and

innovation leading•Lower cost of hardware rollout using BYOD

So what’s happening in the enterprise?

92%of Fortune 500 companies were testing

or using iPads by 20119

85%of current enterprise usage is on iPads,

with Samsung at 7%3

18%of tablet sales will come from

enterprise by 20173

So what results are being achieved in the enterprise?

18%increase in sales for Aflac Insurance 6 weeks after converting sales material

to iPads10

250number of hours per year each rep will save following transition to iPad based sales material, according to Novartis

CEO Joe Jiminez11

35,000number of additional customer visits

per year that will enable11

29%of doctors reported that they more

likely to prescribe a drug after seeing an iPad based sales pitch11

15%of online retail purchases came from

mobile last Black Friday12

10%of online retail purchases came from

iPad last Black Friday12

85%prefer mobile apps over mobile

websites, based on performance, speed and convenience14

60Bnumber of cumulative app downloads

from Apple app store

So what about

Strategy?

INDUSTRY TRENDS CONSUMER INSIGHTS

BUSINESS DRIVER STRATEGY

Increasing growth and maturation of tablet and mobile market; Rise

of the Multi-device journey; unified customer experience;

tablet commerce

...... TBD by Customer and Oomph

Increase Sales, Customer Engagement and Loyalty, Industry

Leadership, Brand Activation

What are we doing ?

Consumer at Centre

App Build

Considered UX

Business Driver

Clear Value Prop

Marketing/ PR

Implementing a Tablet StrategyIntegrate with the Business

Optimise & ReviewWednesday, 22 January 14

Launch parties are a thing of the past

FIND OUT MORE

CONTACT:

Zachary KingBusiness Development Manager

email: Zachary@OomphHQ.comphone: +61 2 8039 0508

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CONTACT:

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CONTACT:

Pranjal Desai

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CONTACT:

Pranjal DesaiAccount Manager

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email: Pranjal@OomphHQ.com

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email: Pranjal@OomphHQ.comphone: +61 2 8039 0501

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References

1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-Sells-Over-300-000-iPads-First-Day.html

References

2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013-internet-trends

References

3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02-global_business_and_consumer_tablet_forecast_update_2013_to_2017_0

References

4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA

References

5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf

References

6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413

References

7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/

References

8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multi-screen-world-australia.html

References

9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-and-deploying-the-ipad/

References

10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/pressreleasestory.aspx?rid=1576889

References

11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartis-ceo-ipad-saves-time-keeps-reps-honest/2011-03-29

References

12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012-benchmark-reports-_-press-release-_-wire-_-text-link

References

13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf

References

13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http://offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf

14.Apple Presentation by Tim Cook as reported by Endgagdet website on 22/10/2013 http://www.engadget.com/2013/10/22/apple-ios-7-downloaded-over-200-million-times-in-5-days/

References

The Rise and Rise of tablets by Oomph

mary meeker

pranjal desaiaccount

screen report

online retail

apple app

consumer tablet

pranjaloomphhq

mobile apps

Business

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