The research for Career Colleges was carried out between: 21 / 07 / 2015 and 28 / 07 / 2015 Sample: 1001 secondary school aged pupils and 1001 parents.

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The research for Career Colleges was carried out between:21 / 07 / 2015 and 28 / 07 / 2015

Sample: 1001 secondary school aged pupils and 1001 parents of secondary school age

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

PARENTS

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One How did you choose which secondary school to send your child to?

AbsoluteBase %Respondents

Base

Q1

It is near to our home so they can get toschool easily

They had a good reputation amongstother parents I know

They offered the best facil ities

They came high in league tables for examresults

They have a good record for academiaand I want my child to do well

My child went to a 'feeder' school for itin their primary/junior years

Lots of their pupils end up at gooduniversities

They offer vocational courses I think arebetter suited to my child's strengths

I know they have a focus on workexperience and internships

Lots of their pupils are employed soonafter leaving

Other please specify

We could not get into our school ofchoice; this was our second option

1001100.0%

48248.2%

38338.3%

36436.4%

31631.6%

30130.1%

27127.1%

14314.3%

898.9%

686.8%

575.7%

424.2%

292.9%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One How did you choose which secondary school to send your child to?

0 5 10 15 20 25 30 35 40 45 50

3%

4%

6%

7%

9%

14%

27%

30%

32%

36%

38%

48%

It is near to our home so they can get to school easily

They had a good reputation amongst other parents I know

They offered the best facilities

They came high in league tables for exam results

They have a good record for academia and I want my child to do well

My child went to a 'feeder' school for it in their primary/junior years

Lots of their pupils end up at good universities

They offer vocational courses I think are better suited to my child's strengths

I know they have a focus on work experience and internships

Lots of their pupils are employed soon after leaving

Other please specify

We could not get into our school of choice; this was our second option

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One Cross Tabulation With GenderHow did you choose which secondary school to send your child to?

AbsoluteBreak %Respondents Base

Base

Gender of Parent

Male Female

Q1

It is near to our home so they can getto school easily

They had a good reputation amongstother parents I know

They offered the best facil ities

They came high in league tables forexam results

They have a good record for academi-a and I want my child to do well

My child went to a 'feeder' school forit in their primary/junior years

Lots of their pupils end up at gooduniversities

They offer vocational courses I thinkare better suited to my child's

strengths

I know they have a focus on workexperience and internships

Lots of their pupils are employedsoon after leaving

Other please specify

We could not get into our school ofchoice; this was our second option

1001 417 584

48248.2%

18945.3%

29350.2%

38338.3%

17040.8%

21336.5%

36436.4%

14635.0%

21837.3%

31631.6%

12830.7%

18832.2%

30130.1%

11828.3%

18331.3%

27127.1%

12429.7%

14725.2%

14314.3%

6615.8%

7713.2%

898.9%

4210.1%

478.0%

686.8%

317.4%

376.3%

575.7%

297.0%

284.8%

424.2%

122.9%

305.1%

292.9%

102.4%

193.3%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One Cross Tabulation With GenderHow did you choose which secondary school to send your child to?

0 10 20 30 40 50 60

Male

Female

3%

2%

5%

3%

5%

7%

6%

7%

8%

10%

13%

16%

25%

30%

31%

28%

32%

31%

37%

35%

37%

41%

50%

45%

It is near to our home so they can get to school easily

They had a good reputation amongst other parents I know

They offered the best facilities

They came high in league tables for exam results

They have a good record for academia and I want my child to do well

My child went to a 'feeder' school for it in their primary/junior years

Lots of their pupils end up at good universities

They offer vocational courses I think are better suited to my child's strengths

I know they have a focus on work experience and internships

Lots of their pupils are employed soon after leaving

Other please specify

We could not get into our school of choice; this was our second option

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One Cross Tabulation With AgeHow did you choose which secondary school to send your child to?

AbsoluteBreak %Respondents Base

Base

Age of Parent

16-24 25-34 35-44 45-54 55+

Q1

It is near to our home so they can get toschool easily

They had a good reputation amongstother parents I know

They offered the best facil ities

They came high in league tables forexam results

They have a good record for academiaand I want my child to do well

My child went to a 'feeder' school for itin their primary/junior years

Lots of their pupils end up at gooduniversities

They offer vocational courses I thinkare better suited to my child's strengths

I know they have a focus on workexperience and internships

Lots of their pupils are employed soonafter leaving

Other please specify

We could not get into our school ofchoice; this was our second option

1001 43 196 387 326 49

48248.2%

1534.9%

8945.4%

17344.7%

17152.5%

3469.4%

38338.3%

1330.2%

7035.7%

14938.5%

12839.3%

2346.9%

36436.4%

2046.5%

8643.9%

14337.0%

9930.4%

1632.7%

31631.6%

1227.9%

7035.7%

11429.5%

10632.5%

1428.6%

30130.1%

716.3%

4824.5%

11830.5%

11535.3%

1326.5%

27127.1%

716.3%

4724.0%

10527.1%

9629.4%

1632.7%

14314.3%

716.3%

2211.2%

4511.6%

5617.2%

1326.5%

898.9%

511.6%

2110.7%

4210.9%

175.2%

48.2%

686.8%

12.3%

157.7%

256.5%

226.7%

510.2%

575.7%

37.0%

126.1%

194.9%

216.4%

24.1%

424.2%

24.7%

84.1%

194.9%

103.1%

36.1%

292.9%

12.3%

52.6%

123.1%

103.1%

12.0%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One Cross Tabulation With AgeHow did you choose which secondary school to send your child to?

0

20

40

60

80

Age of Parent

5% 3% 6%6%

It is near to our home so they can get to school easily

They had a good reputation amongst other parents I know

They offered the best facilities

They came high in league tables for exam results

They have a good record for academia and I want my child to do well

My child went to a 'feeder' school for it in their primary/junior years

Lots of their pupils end up at good universities

They offer vocational courses I think are better suited to my child's strengths

I know they have a focus on work experience and internships

Lots of their pupils are employed soon after leaving

Other please specify

We could not get into our school of choice; this was our second option

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One Cross Tabulation With RegionHow did you choose which secondary school to send your child to?

AbsoluteBreak %Respondents Base

Base

Region

East LondonMidlan-

ds North

EastNorthWest

NorthernIreland Scotland

SouthEast

SouthWest Wales

Yorkshir-e

Q1

It is near to our home so they can get toschool easily

They had a good reputation amongstother parents I know

They offered the best facil ities

They came high in league tables forexam results

They have a good record for academiaand I want my child to do well

My child went to a 'feeder' school for itin their primary/junior years

Lots of their pupils end up at gooduniversities

They offer vocational courses I thinkare better suited to my child's strengths

I know they have a focus on workexperience and internships

Lots of their pupils are employed soonafter leaving

Other please specify

We could not get into our school ofchoice; this was our second option

1001 65 153 162 46 145 29 71 137 61 66 66

48248.2%

3350.8%

6643.1%

8653.1%

2350.0%

6544.8%

1551.7%

3346.5%

5741.6%

3252.5%

3451.5%

3857.6%

38338.3%

2132.3%

7247.1%

6439.5%

1634.8%

5940.7%

1344.8%

2535.2%

5238.0%

2134.4%

1624.2%

2436.4%

36436.4%

2132.3%

7951.6%

5131.5%

1226.1%

6444.1%

1344.8%

1825.4%

5238.0%

2236.1%

1421.2%

1827.3%

31631.6%

1116.9%

6945.1%

4930.2%

1226.1%

5135.2%

827.6%

1521.1%

4633.6%

2134.4%

1827.3%

1624.2%

30130.1%

1320.0%

4831.4%

5634.6%

613.0%

4732.4%

931.0%

1926.8%

4734.3%

1321.3%

1928.8%

2436.4%

27127.1%

1929.2%

3321.6%

4930.2%

2043.5%

3725.5%

620.7%

2738.0%

2014.6%

1524.6%

2131.8%

2436.4%

14314.3%

812.3%

3120.3%

2414.8%

48.7%

2315.9%

620.7%

912.7%

1611.7%

711.5%

913.6%

69.1%

898.9%

57.7%

1811.8%

127.4%

36.5%

117.6%

620.7%

45.6%

1410.2%

58.2%

57.6%

69.1%

686.8%

23.1%

1610.5%

127.4%

12.2%

53.4%

13.4%

912.7%

75.1%

46.6%

69.1%

57.6%

575.7%

34.6%

159.8%

84.9%

24.3%

74.8%

310.3%

912.7%

42.9%

11.6%

57.6%

--

424.2%

34.6%

42.6%

95.6%

12.2%

106.9%

--

34.2%

42.9%

34.9%

34.5%

23.0%

292.9%

11.5%

21.3%

42.5%

12.2%

53.4%

517.2%

11.4%

64.4%

--

23.0%

23.0%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One Cross Tabulation With RegionHow did you choose which secondary school to send your child to?

0

20

40

60

Region

6% 2% 7%10%

It is near to our home so they can get to school easily

They had a good reputation amongst other parents I know

They offered the best facilities

They came high in league tables for exam results

They have a good record for academia and I want my child to do well

My child went to a 'feeder' school for it in their primary/junior years

Lots of their pupils end up at good universities

They offer vocational courses I think are better suited to my child's strengths

I know they have a focus on work experience and internships

Lots of their pupils are employed soon after leaving

Other please specify

We could not get into our school of choice; this was our second option

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Two Do you think that your child’s secondary school equips them well for the world of work once they leave?– Large tables, please refer to spreadsheet

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Question Three Does your child have any idea what they want to do after school / education career wise?

AbsoluteBase %Respondents

Base

Q3

Yes they havedecided themselves

and are workingtowards it

Yes, the school hashelped them decide

what to do for aliving

No, they have noidea despite the

school's assistance

Yes, and we asparents have helped

them decide whatcareer to pursue

No, they have noidea and the schoolhas given little / no

advice

No, other pleasespecify

Yes, another personhelped them please

specify

1001100.0%

43943.9%

16616.6%

15815.8%

13113.1%

767.6%

292.9%

20.2%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Does your child have any idea what they want to do after school / education career wise?

0 5 10 15 20 25 30 35 40 45

0%

3%

8%

13%

16%

17%

44%

Yes they have decided themselves and are working towards it

Yes, the school has helped them decide what to do for a living

No, they have no idea despite the school's assistance

Yes, and we as parents have helped them decide what career to pursue

No, they have no idea and the school has given little / no advice

No, other please specify

Yes, another person helped them please specify

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Cross Tabulation With GenderDoes your child have any idea what they want to do after school / education career wise?

AbsoluteBreak %Respondents Base

Base

Gender of Parent

Male Female

Q3

Yes they havedecided themselves

and are workingtowards it

Yes, the school hashelped them decide

what to do for aliving

No, they have noidea despite the

school's assistance

Yes, and we asparents have helped

them decide whatcareer to pursue

No, they have noidea and the schoolhas given l ittle / no

advice

No, other pleasespecify

Yes, another personhelped them please

specify

1001 417 584

43943.9%

16639.8%

27346.7%

16616.6%

8921.3%

7713.2%

15815.8%

6114.6%

9716.6%

13113.1%

6214.9%

6911.8%

767.6%

266.2%

508.6%

292.9%

112.6%

183.1%

20.2%

20.5%

--

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Cross Tabulation With GenderDoes your child have any idea what they want to do after school / education career wise?

0 5 10 15 20 25 30 35 40 45 50

Male

Female

0%

1%

3%

3%

9%

6%

12%

15%

17%

15%

13%

21%

47%

40%

Yes they have decided themselves and are working towards it

Yes, the school has helped them decide what to do for a living

No, they have no idea despite the school's assistance

Yes, and we as parents have helped them decide what career to pursue

No, they have no idea and the school has given little / no advice

No, other please specify

Yes, another person helped them please specify

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Cross Tabulation With AgeDoes your child have any idea what they want to do after school / education career wise?

AbsoluteBreak %Respondents Base

Base

Age of Parent

16-24 25-34 35-44 45-54 55+

Q3

Yes they havedecided themselves

and are workingtowards it

Yes, the school hashelped them decide

what to do for aliving

No, they have noidea despite the

school's assistance

Yes, and we asparents have helped

them decide whatcareer to pursue

No, they have noidea and the schoolhas given little / no

advice

No, other pleasespecify

Yes, another personhelped them please

specify

1001 43 196 387 326 49

43943.9%

2353.5%

8643.9%

16943.7%

14745.1%

1428.6%

16616.6%

1023.3%

5327.0%

5714.7%

4112.6%

510.2%

15815.8%

37.0%

168.2%

6817.6%

5416.6%

1734.7%

13113.1%

49.3%

2814.3%

4812.4%

4513.8%

612.2%

767.6%

24.7%

73.6%

328.3%

319.5%

48.2%

292.9%

12.3%

52.6%

123.1%

82.5%

36.1%

20.2%

--

10.5%

10.3%

--

--

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Cross Tabulation With AgeDoes your child have any idea what they want to do after school / education career wise?

0

10

20

30

40

50

60

Age of Parent

Yes they have decided themselves and are working towards it

Yes, the school has helped them decide what to do for a living

No, they have no idea despite the school's assistance

Yes, and we as parents have helped them decide what career to pursue

No, they have no idea and the school has given little / no advice

No, other please specify

Yes, another person helped them please specify

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Cross Tabulation With RegionDoes your child have any idea what they want to do after school / education career wise?AbsoluteBreak %Respondents Base

Base

Region

East London MidlandsNorth

EastNorthWest

NorthernIreland Scotland

SouthEast

SouthWest Wales Yorkshire

Q3

Yes they have decidedthemselves and areworking towards it

Yes, the school hashelped them decide

what to do for a l iving

No, they have no ideadespite the school's

assistance

Yes, and we as parentshave helped them

decide what career topursue

No, they have no ideaand the school has

given little / no advice

No, other pleasespecify

Yes, another personhelped them please

specify

1001 65 153 162 46 145 29 71 137 61 66 66

43943.9%

3249.2%

6039.2%

7043.2%

1737.0%

7753.1%

1448.3%

3042.3%

5338.7%

3252.5%

3045.5%

2436.4%

16616.6%

57.7%

4428.8%

2414.8%

1021.7%

1611.0%

724.1%

1419.7%

1813.1%

711.5%

913.6%

1218.2%

15815.8%

1421.5%

2013.1%

3622.2%

24.3%

1812.4%

310.3%

1318.3%

2619.0%

58.2%

69.1%

1522.7%

13113.1%

812.3%

1912.4%

1911.7%

1123.9%

2013.8%

26.9%

79.9%

2216.1%

914.8%

812.1%

69.1%

767.6%

57.7%

74.6%

106.2%

48.7%

74.8%

13.4%

79.9%

118.0%

711.5%

1116.7%

69.1%

292.9%

11.5%

21.3%

31.9%

24.3%

64.1%

26.9%

--

75.1%

11.6%

23.0%

34.5%

20.2%

--

10.7%

--

--

10.7%

--

--

--

--

--

--

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Three Cross Tabulation With RegionDoes your child have any idea what they want to do after school / education career wise?

0

20

40

60

Region

Yes they have decided themselves and are working towards it

Yes, the school has helped them decide what to do for a living

No, they have no idea despite the school's assistance

Yes, and we as parents have helped them decide what career to pursue

No, they have no idea and the school has given little / no advice

No, other please specify

Yes, another person helped them please specify

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

PUPILS

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TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question One To what extent do you agree with each of the following?- Matrix question, please refer to Spreadsheet

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Question TwoWhat skills or characteristics do you think you have learnt during your time at secondary school which could benefit you once you start working? – Tables too large, please see Spreadsheet

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question ThreeWhat kind of careers advice do you receive at school?– Tables too large, please see Spreadsheet

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question FourWhich of the following do you think would be most helpful in preparing you for the world of work?

AbsoluteBase %Respondents

Base

Q4

Have better qualitywork experience as

part of thecurriculum

Having theopportunity to meet

and shadowemployers

Receive careersadvice from experts

Have the opportunityto do an internship

whilst at school

Greaterencouragement to do

work experienceoutside of school

hours

Moreencouragement toget a part time job

outside of work

None of the above

1001100.0%

24224.2%

21421.4%

20920.9%

18718.7%

808.0%

404.0%

292.9%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question FourWhich of the following do you think would be most helpful in preparing you for the world of work?

0 5 10 15 20 25

3%

4%

8%

19%

21%

21%

24%

Have better quality work experience as part of the curriculum

Having the opportunity to meet and shadow employers

Receive careers advice from experts

Have the opportunity to do an internship whilst at school

Greater encouragement to do work experience outside of school hours

More encouragement to get a part time job outside of work

None of the above

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Four Cross Tabulation With GenderWhich of the following do you think would be most helpful in preparing you for the world of work?

AbsoluteBreak %Respondents Base

Base

Gender of Child

Male Female

Q4

Have better qualitywork experience as

part of thecurriculum

Having theopportunity to meet

and shadowemployers

Receive careersadvice from experts

Have the opportunityto do an internship

whilst at school

Greaterencouragement to do

work experienceoutside of school

hours

Moreencouragement toget a part time job

outside of work

None of the above

1001 532 469

24224.2%

12723.9%

11524.5%

21421.4%

12423.3%

9019.2%

20920.9%

10619.9%

10322.0%

18718.7%

10018.8%

8718.6%

808.0%

397.3%

418.7%

404.0%

203.8%

204.3%

292.9%

163.0%

132.8%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Four Cross Tabulation With GenderWhich of the following do you think would be most helpful in preparing you for the world of work?

0 5 10 15 20 25

Male

Female

3%

3%

4%

4%

9%

7%

19%

19%

22%

20%

19%

23%

25%

24%

Have better quality work experience as part of the curriculum

Having the opportunity to meet and shadow employers

Receive careers advice from experts

Have the opportunity to do an internship whilst at school

Greater encouragement to do work experience outside of school hours

More encouragement to get a part time job outside of work

None of the above

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Four Cross Tabulation With AgeWhich of the following do you think would be most helpful in preparing you for the world of work?

AbsoluteBreak %Respondents Base

Base

Age of Child

11 12 13 14 15 16 17 18

Q4

Have better qualitywork experience as

part of thecurriculum

Having theopportunity to meet

and shadowemployers

Receive careersadvice from experts

Have the opportunityto do an internship

whilst at school

Greaterencouragement to do

work experienceoutside of school

hours

Moreencouragement toget a part time job

outside of work

None of the above

1001 101 147 184 187 207 108 53 14

24224.2%

2019.8%

3725.2%

4826.1%

4021.4%

5627.1%

2523.1%

1222.6%

428.6%

21421.4%

2120.8%

2416.3%

3418.5%

3920.9%

5225.1%

2523.1%

1528.3%

428.6%

20920.9%

2423.8%

3423.1%

4423.9%

4121.9%

3918.8%

1614.8%

1120.8%

--

18718.7%

2221.8%

3523.8%

3619.6%

3820.3%

2612.6%

1917.6%

713.2%

428.6%

808.0%

22.0%

85.4%

116.0%

137.0%

2512.1%

1513.9%

611.3%

--

404.0%

76.9%

64.1%

31.6%

105.3%

83.9%

43.7%

23.8%

--

292.9%

55.0%

32.0%

84.3%

63.2%

10.5%

43.7%

--

214.3%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Four Cross Tabulation With AgeWhich of the following do you think would be most helpful in preparing you for the world of work?

0

5

10

15

20

25

30

Age of Child

Have better quality work experience as part of the curriculum

Having the opportunity to meet and shadow employers

Receive careers advice from experts

Have the opportunity to do an internship whilst at school

Greater encouragement to do work experience outside of school hours

More encouragement to get a part time job outside of work

None of the above

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Four Cross Tabulation With RegionWhich of the following do you think would be most helpful in preparing you for the world of work?AbsoluteBreak %Respondents Base

Base

Region

East London MidlandsNorth

EastNorthWest

NorthernIreland Scotland

SouthEast

SouthWest Wales Yorkshire

Q4

Have better qualitywork experience as part

of the curriculum

Having the opportunityto meet and shadow

employers

Receive careers advicefrom experts

Have the opportunity todo an internship whilst

at school

Greater encouragementto do work experience

outside of school hours

More encouragement toget a part time job

outside of work

None of the above

1001 65 153 162 46 145 29 71 137 61 66 66

24224.2%

1827.7%

3824.8%

4125.3%

919.6%

3222.1%

724.1%

1825.4%

3424.8%

1727.9%

1624.2%

1218.2%

21421.4%

1421.5%

4026.1%

3320.4%

613.0%

3926.9%

931.0%

1014.1%

2719.7%

1016.4%

1015.2%

1624.2%

20920.9%

1015.4%

2919.0%

3622.2%

1021.7%

3222.1%

517.2%

1521.1%

2518.2%

1321.3%

1522.7%

1928.8%

18718.7%

1624.6%

2717.6%

3320.4%

1328.3%

1711.7%

413.8%

1419.7%

2719.7%

1321.3%

1116.7%

1218.2%

808.0%

46.2%

127.8%

95.6%

48.7%

139.0%

310.3%

79.9%

1510.9%

69.8%

57.6%

23.0%

404.0%

--

42.6%

74.3%

36.5%

96.2%

--

57.0%

53.6%

--

46.1%

34.5%

292.9%

34.6%

32.0%

31.9%

12.2%

32.1%

13.4%

22.8%

42.9%

23.3%

57.6%

23.0%

TEL: 0207 251 9960EMAIL: info@opinionmatters.com

Question Four Cross Tabulation With RegionWhich of the following do you think would be most helpful in preparing you for the world of work?

0

10

20

30

40

Region

Have better quality work experience as part of the curriculum

Having the opportunity to meet and shadow employers

Receive careers advice from experts

Have the opportunity to do an internship whilst at school

Greater encouragement to do work experience outside of school hours

More encouragement to get a part time job outside of work

None of the above

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