The Real-Time Opportunity- Net Media Planet Seminar

The Real Time Opportunity

Sri Sharma, Managing Director & Founder

@srisharma @netmediaplanet

Leading Search and Display specialist

driving a step change in performance

Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search

3

Clients

4

1. Harnessing Social

Media in Paid Search

Responding to trending website products

• Product monitoring

• Trend recognition

• Real time response

Real time response in Paid Search

Real time response in Paid Search

2. Integrating with TV

• Voice search

3. Integrating with In-store

• Footfall

• Dwell times

• Movement to

checkout

Online to Offline measurement and growth

Remarketing In-store > Online

4. Integrating with

the weather

CWO landing page with jackets, sleeping

bags, tents

Real time response in local Paid Search

• Precipitation

• Temperature

• Wind speed

Real time response in local Paid Search

Results:

• Increased revenue +29%

• Increased ROI +41%

• Increased AOV +40%

29

Leading Search and Display specialist

driving a step change in performance

Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search